5 Major Social Media Mistakes Every Startup Should Avoid

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If you are trying to get your startup company off the ground, one of the things you definitely need to invest your time and money into, apart developing a great service or product, is marketing. Continue reading

Social Media Marketing Trends 2017 [Infographic]

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Have you ever wondered why more and more talk about how social media is good for business? And it is a fact they are really important, but it is even more important to understand how exactly!

With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media channels helps you listen to what people are saying about a business, including your customers, peers, prospects and competitors. Continue reading

Protect Your Online Reputation Using SEO and Social Media

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Internet has spread across every domain, including business and services. With the expanding reach of internet, almost every business has its online presence; to reach far-off clients, expand the market, to get feedback and also for promotion and marketing. Social media and internet marketing have offered impressive set of advantages. Continue reading

Which Social Media Platforms Drive the Most Ecommerce Sales?

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One of the main advantages of internet marketing, especially for businesses operating online, is the fact that internet marketing campaigns are very measurable. It is easy to determine the return on investment (ROI) of a digital marketing campaign by tracking key metrics and performance indicators. Continue reading

How Startups Can Use Snapchat to Increase Visibility

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As a startup business, you’re eager to make your presence known across the board of social media platforms – and you’re right to do so. And you may already have an established presence on the big ones: Facebook, Twitter, LinkedIn, and Google+. But as a business owner, make sure you don’t neglect the relatively newer apps, each of which uses a new medium to target a new audience – and requires a new marketing strategy. Continue reading

Mass Customization Techniques: Improving Customer Experience

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Manufacturing technology is becoming increasingly integrated with customer care and marketing. Under omnichannel marketing theory, the total customer experience, from inception of thought to far in the future customer loyalty, is the main focus of any business. Mass customization techniques have taken a new turn, adding customer experience modifiers and social media tie-ins. Continue reading

How Businesses Embarrassed Themselves in the Social Media in 2015

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All business owners and managers know the vital importance of maintaining a strong presence in social media. Social media not only provides an unmatched platform for showcasing the brands but also helps businesses to develop a very loyal community of customers and followers by helping the formation of an emotional connect with them. A vibrant presence in the social media also helps in driving search engine results up in rankings. Continue reading

Equip Your Marketing Team for a Demanding Social Media Campaign

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The average American spends 37 minutes on social media per day. And nearly half of all web users look to social media before making a purchase. That’s according to data compiled by Go-Gulf, a web design and web application company. The data also showed that three out of five small business owners say that they’ve acquired new business from their social media campaigns. Smart marketers know the importance of social media, but not all social media campaigns are the same. When it comes down to hitting more than “publish” or “tweet,” here are the tools savvy marketers need to know. Continue reading