What Makes SEO So Important for Small Businesses in 2017?

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No one said running a business is an easy job. Going gets especially tough for independent brands, which need to establish their own brand image from scratch. Marketing is all about digital media now. No one relies on a print medium to reach out to the target audiences who have his or her head buried in Facebook, Instagram, and Twitter. Businesses that target a more tech-savvy market often rely on different forms of digital marketing including social media marketing and SEM for reaching out to the right audience. Continue reading

Building the Foundation for a Solid E-Business

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Since the advent of the internet, and with computers and other productivity tools more affordable than ever, the workplace has taken on an entirely new dynamic, with new ways of working now commonplace in many businesses and industries. Continue reading

How to Succeed in the New Digital E-Commerce Universe

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Looking ahead to 2020, entrepreneurs should realize that not only do we live in a different world that has become largely digital, but that a powerful online business presence is crucial to success in the new ecommerce universe. Continue reading

Why Your Website SEO Should Be More about Leads and Less about Great Rankings

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There are not many businesses these days that do not understand the importance of digital marketing. To appeal to today's customers, the majority of whom are millennials; companies need to promote themselves in the online arena. That is where search engine optimisation and other digital marketing techniques come in. Continue reading

5 Simple Ways to Optimize Your Self Storage Facility's Website

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In 2017 the key to success lies in creating a strong online presence, regardless of your industry. However, your digital footprint needs to be adjusted to your business niche in order to give you the maximum effect. For instance, if you were to run a self-storage facility you would have to tailor your website design, its functionality and your overall digital marketing to fully correlate to what is it that you do. Needless to say, your website’s functionality would also have to come to the forefront, seeing how your customers have a need which they are straightforward about. Continue reading

SEO Myths That You Should Never Follow

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There are many different misconceptions about SEO and what methods and tools will best benefit your website's online success. Whether you have an online business site or a personal interest landing page, your ultimate goal for use of SEO options should be to enhance and strengthen each web searcher's overall results and experience. When you use top-tier SEO techniques to market and promote your website and its content, you will provide the site visitors who accessed your web pages via a web search with the optimum quality online experience. Continue reading

Why Code Testing Is the Most Important Element before Website Launch

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Code testing or software testing is an integral part of the process before an organization launches its website or software. Continue reading

Why Opting for a ‘Free Website’ Will Hurt You

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Humans naturally love freebies and the offer of a free website host by several companies on the internet is a tempting one. If you’re seriously considering owning a ‘free website,’ you should as well ask yourself why everyone is not opting for the same choice. Continue reading

Why It Is Important for Brick-And-Mortar Stores to Create Online Versions of Their Stores in The Digital Age

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Nowadays, anything can be sold over the Internet. In 2015, total retail ecommerce sales reached $27.726 trillion, and double digit growth is expected to continue through 2020. While traditional brick-and-mortar stores are better for some type of businesses, one should never ignore the opportunity to sell products and services online. Continue reading

How to Create Your Small Business Site in Simple and Easy Steps with WordPress

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In this tutorial of making a business website using the world’s leading CMS WordPress, you would learn the following: Continue reading

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