6 Ways To Speed Up Your Checkout Process

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Did you know that 72.8% of all shoppers leave items in their virtual carts rather than completing the purchase? That’s a lot of business to leave on the table! While some shopping cart abandonment can’t be helped, sometimes all it takes is tiny tweaks and improvements that will make the checkout process smoother, and thereby increase the number of sales your ecommerce store makes. Continue reading

3 Ways to Keep Virtual Consumers Engaged Without Personal Interaction

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Online marketing is becoming increasingly crucial to business success, but keeping virtual customers engaged can be challenging. The high rate of shopping cart abandonment illustrates the problem. Seven in 10 desktop customers who initiate an online transaction abandon their shopping carts prior to purchase, while among mobile customers, abandonment rates rise to eight in ten, Adobe Digital Insights data shows. Continue reading

Finance Hacks for e-Commerce Business Owners in 2018

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When it comes to e-commerce, taxation can be tricky. Not only is it integral to understand tax laws across different states and how they might affect your business, the new tax bill will result in a flurry of activity. The tax law, passed in December by the Trump administration, will cut the corporate tax rate from 35 percent to 21 percent and encourage small business owners to make more investments by allowing them to deduct the costs of depreciable assets every year. Continue reading

How to Make Your Online Products Appeal to the Senses

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Some products are all about taste, which can be a tricky business when you’re trying to sell those products online. Unlike customers in a brick-and-mortar shop, online visitors are unable to sample your product, or even smell, touch or see it.

That means you must rely on other methods of enticement to get consumers excited enough to give your products a try. As a manufacturer of tobacco e-juice, Black Note shares three tips geared toward doing exactly that. Continue reading

Developing eCommerce Website for Sports & Fitness Business

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Sports and fitness are a multi-billion business offering an abundance of opportunities. It attracts those looking for a great career, healthier life, entertainment and even gambling excitement. All of them are willing to pay for a wide array of products and services. The niche with so many enthusiastic customers and steady revenue growth just cannot be ignored by entrepreneurs. Continue reading

Why Online Retailers Need Pricing Intelligence Software

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The number of digital sellers is continuously growing. E-commerce is growing an average of 23% year-over-year and the competition for customer attention is constantly becoming more and more cutthroat. It has been shown that even the slightest advantage between two shopping destinations can have a dramatic effect on sales numbers and brand loyalty over time. Continue reading

How to Have a Positive SWOT Analysis in 2018

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Whether your company is ranking or tanking, you can always benefit from a strengths, weaknesses, opportunities, and threats analysis, and there’s no better time than this upcoming year. SWOT analyses should be assessed by objective eyes and from as many viewpoints as possible to accurately ascertain where your company stands. Continue reading

KISS Technique for Young Online Businesses

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The word “KISS” can mean a lot more than physical affection. KISS - or “Keep it simple, stupid!” finds its way into all kinds of business practices, especially online. It’s easy to look at a competitor’s website and get hung up on one-upping their web presence. But don’t take that so far that you overdo it either. Continue reading

Tips to Help Keep Your Small Business Database in Order

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Every business today, regardless of its size, will benefit significantly from a well maintained database. However, when it comes to the small businesses, there are several areas in which they struggle. Some of the areas include emailing and social media among others. This is what leads most business owners to ask the question, which is the best program for a database? Continue reading

How to Spot Bad Web Hosting Companies - 21 Warning Signs [Infographic]

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The web hosting provider that you choose can make or break your brand. Apart from selecting a robust platform to build your blog or website, you also need to pick a reliable hosting provider if you want to see a steady rise in your online business.

Thus, it is important that you do a thorough research on the web hosting provider before selecting it, as a bad web host could jeopardise your brand’s reputation. Continue reading

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