5 Content Strategies that will Shorten Your Sales Cycle

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There is a reason why you’ve been hearing the catchphrases, “Content is King” all over the internet — it is the truth, hands down. Continue reading

5 Things You Can Learn from Leading SaaS Companies to Help You Sell More

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SaaS (software as a service) companies are revolutionizing the face of digital marketing and selling. These cloud-based businesses are building self-awareness and generating high revenues with increased efficiency through an optimized sales funnel without compromising on the growth of their consumer base. Continue reading

How AI and Live Agents Can Help Deliver Better Customer Care

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Artificial intelligence isn't just a pipe dream anymore. In fact, this technology is dramatically changing the ways we conduct business — and so-called "chatbots," powered by AI, are quickly becoming a viable customer service channel. If your business is contemplating adding chatbots to enhance the overall customer care experience, you're certainly not alone. Continue reading

Building the Foundation for a Solid E-Business

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Since the advent of the internet, and with computers and other productivity tools more affordable than ever, the workplace has taken on an entirely new dynamic, with new ways of working now commonplace in many businesses and industries. Continue reading

Six Steps to Your Online Business Dream

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When entrepreneurs set out to sell their products, many different communities on the web will advise them to set up something called a "platform." This is particularly common among authors, who are by necessity the leads of their own rock bands. The platform is the place where the digital entrepreneur can safely and consistently promote their work without interference from other sites or companies. Continue reading

Why Your ECommerce Business Should Start Holiday Planning Now

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Summer is drawing to a close and children are headed back to school. As an ecommerce business, you should be planning and setting goals for the holiday season. Times can be stressful with deciding what inventory to buy and hold, pricing products and uncovering how to advertise to untapped markets. Without an effective plan, you could lose the opportunity to receive a higher revenue during the holiday shopping season than last year. Continue reading

5 Reasons Why Your Online Business Should Have a Blog

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If you are dealing with digital-age customers, having just a static website is not enough for your business to thrive. You need to engage and interact with your visitors too. Be it the best deals, special offers, trendier topics, useful tips or even informative content, nothing conveys better than a blog does.

The business report for 2017 by State of Inbound highlighted that 63% of marketers worldwide perceive traffic and lead generation to be the biggest marketing challenge. Continue reading

Best SEO Practices for Your Ecommerce Business

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Today, more than half of all online sales start with an online search, which basically means that the buyers know what they want to buy, but they're not sure from whom they want to buy it. This can give you an idea about the huge importance of the organic search for any ecommerce business because the higher you rank on the search engines, the more likely those customers are going to give your website a chance. That's where SEO (Search Engine Optimization) comes in, as it can help you rank significantly higher by increasing your traffic, which will directly influence your sales and revenue. Continue reading

What Makes a Company's Data Truly Secure?

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As much as technology and the internet have revolutionized the business world, they also present a number of challenges. Today, most businesses rely on data when creating policies and making decisions. However, it is critically important for companies to ensure that data is truly secure. Keeping all data secure will help to prevent unauthorized access to sensitive information by hackers and competitors. In addition, the company will also prevent loss of data that may result from malware and antivirus attacks. Continue reading

Why Opting for a ‘Free Website’ Will Hurt You

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Humans naturally love freebies and the offer of a free website host by several companies on the internet is a tempting one. If you’re seriously considering owning a ‘free website,’ you should as well ask yourself why everyone is not opting for the same choice. Continue reading

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