How to Have a Positive SWOT Analysis in 2018

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Whether your company is ranking or tanking, you can always benefit from a strengths, weaknesses, opportunities, and threats analysis, and there’s no better time than this upcoming year. SWOT analyses should be assessed by objective eyes and from as many viewpoints as possible to accurately ascertain where your company stands. Continue reading

5 Content Strategies that will Shorten Your Sales Cycle

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There is a reason why you’ve been hearing the catchphrases, “Content is King” all over the internet — it is the truth, hands down. Continue reading

Top 2 Mobile Marketing Strategies for 2017

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For more than two years now we have been bombarded with the fact that more people now access the Internet from mobile devices than from desktop PCs, and so the push is on to develop effective mobile marketing strategies that will drive customers to business websites and engage them long enough to stick around. Continue reading

How to Develop a Data-driven Sales Strategy for Success

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According to a survey conducted by the Aberdeen Group, 79 percent of company decision makers polled say having a short decision window creates a sense of urgency and a need to take preemptive actions based on strong data. Fortunately, there are plenty of tools and resources to collect data and apply it to your sales funnel. The challenge is knowing what to do with that data to actually influence sales. Continue reading

Equip Your Marketing Team for a Demanding Social Media Campaign

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The average American spends 37 minutes on social media per day. And nearly half of all web users look to social media before making a purchase. That’s according to data compiled by Go-Gulf, a web design and web application company. The data also showed that three out of five small business owners say that they’ve acquired new business from their social media campaigns. Smart marketers know the importance of social media, but not all social media campaigns are the same. When it comes down to hitting more than “publish” or “tweet,” here are the tools savvy marketers need to know. Continue reading

Seven Strategies for Customer Retention in the Mobile Marketplace

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Seven Strategies for Customer Retention in the Mobile Marketplace

As mobile communications become increasingly important in the daily lives of consumers, tapping into the power of these portable devices can help companies reach potential customers more effectively. Targeted mobile campaigns can reinforce branding efforts, increase market saturation and improve customer retention for modern companies. The last issue is especially important for companies in establishing lasting success within their industries. Continue reading

When Travel Goes Mobile: Why More Businesses Should Invest in App Development

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Editor’s Note: Our company served as a web design and development partner for a few travel businesses. We enjoyed working with them and hope that our successful cooperation with travel startups and established companies looking for custom websites and mobile applications will continue. And we are sure the most progressive travel agencies and hotels will have to have mobile apps built for them sooner or later. The article below explains why. Continue reading

What Big Companies Know That You Don’t

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You have your business all ready to go. You’ve tested your product and it seems like it couldn’t get any better. You have employees who are excited about the brand. You’ve done your networking and advertising to get people’s attention. You even have your website up and running. But there isn’t a customer in sight. Even when it seems like you’ve done everything right there can be a few things that you’re missing out on. Here are three key steps that major companies never skip when keeping up with their websites. Continue reading

Outside-the-Box Branding: Why Video Could Be Your Marketing Strategy's Secret Weapon

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Branding is an essential part of any marketing strategy, but it is also the hardest factor to nail down with any sense of certainty. Measuring your brand appeal or brand awareness is difficult, and therefore creating a concerted strategy for branding is difficult too. So what is a website or online company to do when faced with this branding dilemma? Continue reading

Why Your Marketing Plan Isn’t Successful Without a Graphic Designer

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You’ve spent hours, upon hours sometimes, to create the perfect marketing plan that targets your niche audience. Only problem is, your campaign is lacking charisma and enough creativity to really grab the audience’s attention. Your time spent is already effective and creative to create a campaign, but especially if you are a new company or you are growing, you may need a helping hand in the graphic design area. Continue reading

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