5 Things You Can Learn from Leading SaaS Companies to Help You Sell More

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SaaS (software as a service) companies are revolutionizing the face of digital marketing and selling. These cloud-based businesses are building self-awareness and generating high revenues with increased efficiency through an optimized sales funnel without compromising on the growth of their consumer base. Continue reading

7 Ways Heatmaps Can Highlight Missed Opportunities on Your WordPress Blog

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As a blogger and business owner, you want to ensure that your blog is helping you achieve your goals. Having data about your users can help you identify what is working well on your blog, and what may need to be changed. A good analytics program can help you not only gather raw data, but also make sense of it. A heatmap program is one tool that bloggers can use to evaluate their website. Learn more about what a heatmap is, and how it can benefit you as a blogger. Continue reading

Four Major Tech Marketing Trends to Keep a Close Eye On for 2017 and Beyond

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Technology is changing faster than we can often keep up with; it meanwhile, marketers are following suit to figure out ways to use that tech to reach new customers.

For starters, consider Apple and Google’s constant horse-race in terms of new bells and whistles for their respective mobile operating systems. Meanwhile, social platforms such as Facebook, Snapchat and Instagram are in a fierce battle of one-upping each other with similar features and functionalities. Continue reading

Great Tips to Boost Your Email Marketing Campaign

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Email marketing is still one of the best ways to grow and communicate with your audience. But, it does take some work. Send out dull, pointless emails and people will soon be unsubscribing or sending you straight to their spam folder. Here are some tips to help make your email marketing an effective tool for growing your business. Continue reading

How to Create a Startup Using Your Writing Skills

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Start-up entrepreneurs from all over the world truly need to be aware of this: we’re experiencing a time with limitless possibilities. If you want to build your own business, there are more ways than ever! Continue reading

7 Product Images Tips to Boost Sales and Conversion Rates

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The old cliché is that a picture’s worth a thousand words. What’s even better, however, is optimizing those photos to enhance your thousand words—on your website. The power of product images and compelling descriptions together is what really brings in the sales—and you’ll want to make sure you are doing everything you can to make your photos look great. Clarity, layout, and staging all play a role in how your photos drive sales, so it pays to know some tricks of the trade. Continue reading

3 Quick Ways to Simplifying the Sales Process on a Site

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Some of the most common problems that online stores face include abandoned carts, crushing competition, low conversion rates, and growing expectations from shoppers. Although they are always learning new ways to bring in traffic, the biggest challenge comes in converting those leads into customers. It is important to identify which obstacles keep customers from finding the right products and to optimize the sales path to convert most of them into customers. Here are three quick ways to simplify this process. Continue reading

10 Tactics to Drive Targeted Traffic to Your Blog

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Here’s the truth: everyone wants more traffic. It is estimated that 71 percent of blogs get fewer than 5,000 visitors a month—not nearly enough to become popular. Traffic is great—if it’s the right kind of traffic. Too many people focus purely on the numbers, and not on the quality of the traffic coming to their site. If you’re trying to bring more visitors to your site, it makes sense to bring in people who actually want to be there! Continue reading

5 Ways to Increase the Visual Impression of Your Product

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The consumer choice is mostly based on the relative visual appeal of competing products. Studies suggest that visual impressions will enable consumers to distinguish products. Seeing more images of a product can easily affect the perceptions, attractiveness or reduce distinctiveness of a product. It is not uncommon for consumers to search for images of a product that they are planning on buying on Google. The more attractive the images are, the higher the chances of them considering the product. Continue reading

Creating the Perfect Landing Page for Your Social Campaign

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There's nothing quite as exciting as launching a social campaign. This strategy can empower you to connect with millions of people online and turn them into enthusiastic customers and brand ambassadors. One of the most important elements of your social campaign is your landing page. This is the first page that prospective clients will see, and it can determine whether they make a purchase or inquire further about your product line. As such, you want your landing page to be as perfect as possible. Here are several strategies you can implement to realize this objective: Continue reading

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