Why You Should Always Consider Ethics in Online Marketing

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It’s getting pretty easy to point out examples of e-commerce marketing that are a little, well … questionable. At this point, most of us are familiar with the bad: spammy emails, word salad blogs, and articles stuffed to the brim with unrelated affiliate links. Many marketers also like to use a technique that goes by the name “puffery” — when you exaggerate a bit in your marketing to help bolster perception of your products. But what about when you puff a little too hard? Is it worth making dubious claims to secure the sale? Continue reading

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis [Infographic]

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About 2.5 million people in the world use emails and it was predicted that this number will increase by at least 10 percent in the next few years. Yep, that’s a lot. For online marketers and businesses, it means a vast pool of potential customers. And all of them can be reached by emails! They are an attractive and powerful way to connect with people, with a minimum spending. Moreover, online shoppers prefer to receive emails. Why? Because they can be opened at any time and on any device. Continue reading

The Importance of SEO for Tech Startups

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When you’re launching a tech (or any other) startup, employing SEO techniques can be a make-it-or-break-it move. Many entrepreneurs underestimate the importance of this method, and they forget the fact that most people almost never go to the second page of search results. Even research studies have shown that the first page gets 91.5% of Google traffic, while all results on the second page share 4.8% of traffic. Continue reading

Startup Marketing: 5 Areas to Get Started

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Putting all the elements in place to establish a business may be easier than convincing customers and clients to come flocking in. Startups are often starved for resources. Anyone can understand that. However, it is the foundation that counts; your efforts can be small at first. After all, you have to start somewhere – and the best place is at the beginning. Continue reading

Beginners Guide to Conversion Rate Optimisation

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The concept of conversion rate optimisation (CRO) is often misunderstood by businesses and marketers alike. In the simplest of terms, conversion refers to when visitors to your website take an action that you actually want them to take. Continue reading

Three Things to Consider When Marketing To the Student Demographic

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When you are marketing on the web, understanding your demographic is absolutely key to setting the right strategies and making the most gains. Whether you are trying to sell products, build brand recognition, or even just get more traffic to your blog, understanding who your best customers are and then marketing to them in a targeted way is crucial to getting the results you want. Continue reading

5 Types of Interactive Content for Lead Generation

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Interactive content is one of the hottest new trends in content marketing. The problem? Not everyone really understands what it is, or how to use it effectively. There’s a lot to keep track of in digital marketing, since it moves at a breakneck pace, and interactive content is the latest frontier in lead generation. This new trend has been shown to generate interest and leads, differentiating itself from the deluge of content facing consumers every day. Continue reading

Increase Your ROI with Hassle Free A/B Testing

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You may use A/B testing when you are managing your website because you need the honest opinion of people who are using the site. You will find that the tests will tell you how two different versions of the site work, and this article will take you through the ways that you may use A/B testing to change your website for the better. There are a number of ways that you may use the testing procedure, and you will have a much higher ROI once you have made choices that help you improve your site faster. Continue reading

5 Major Social Media Mistakes Every Startup Should Avoid

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If you are trying to get your startup company off the ground, one of the things you definitely need to invest your time and money into, apart developing a great service or product, is marketing. Continue reading

10 Laws of a Convert Content or How to Create a Perfect Website

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The potential leads you get depend on the uniqueness of your website. It can be a tough balance to create and design a functional website, but it shouldn’t be time-consuming. If you research some of the examples of the best lead generation sites, you can identify and learn what works for them and why. Continue reading

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