Why Your ECommerce Business Should Start Holiday Planning Now

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Summer is drawing to a close and children are headed back to school. As an ecommerce business, you should be planning and setting goals for the holiday season. Times can be stressful with deciding what inventory to buy and hold, pricing products and uncovering how to advertise to untapped markets. Without an effective plan, you could lose the opportunity to receive a higher revenue during the holiday shopping season than last year. Continue reading

3 Ways to Create Content that Attracts Webroom & Showroom Shoppers

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Webroom and showroom shoppers have become crucial target markets for businesses in today’s economy. In fact, over two-thirds of consumers now webroom by researching items online before buying them in a physical store, while nearly half showroom by doing research in stores before buying online, a Harris Poll shows. During the holiday season, these numbers increase, with over eight out of 10 Christmas shoppers webrooming and showrooming in 2016, according to Accenture. Continue reading

Beginnings of an E-Commerce Site: Getting Found First

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Getting your products online is a monumental task, but it’s only the beginning of your e-commerce business. Your website must be designed not only to attract and convert customers, but also to rank in searches. Below are the beginning steps to getting your e-commerce site to rank in search engines. Continue reading

Why You Should Always Consider Ethics in Online Marketing

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It’s getting pretty easy to point out examples of e-commerce marketing that are a little, well … questionable. At this point, most of us are familiar with the bad: spammy emails, word salad blogs, and articles stuffed to the brim with unrelated affiliate links. Many marketers also like to use a technique that goes by the name “puffery” — when you exaggerate a bit in your marketing to help bolster perception of your products. But what about when you puff a little too hard? Is it worth making dubious claims to secure the sale? Continue reading

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis [Infographic]

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About 2.5 million people in the world use emails and it was predicted that this number will increase by at least 10 percent in the next few years. Yep, that’s a lot. For online marketers and businesses, it means a vast pool of potential customers. And all of them can be reached by emails! They are an attractive and powerful way to connect with people, with a minimum spending. Moreover, online shoppers prefer to receive emails. Why? Because they can be opened at any time and on any device. Continue reading

The Importance of SEO for Tech Startups

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When you’re launching a tech (or any other) startup, employing SEO techniques can be a make-it-or-break-it move. Many entrepreneurs underestimate the importance of this method, and they forget the fact that most people almost never go to the second page of search results. Even research studies have shown that the first page gets 91.5% of Google traffic, while all results on the second page share 4.8% of traffic. Continue reading

Startup Marketing: 5 Areas to Get Started

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Putting all the elements in place to establish a business may be easier than convincing customers and clients to come flocking in. Startups are often starved for resources. Anyone can understand that. However, it is the foundation that counts; your efforts can be small at first. After all, you have to start somewhere – and the best place is at the beginning. Continue reading

Beginners Guide to Conversion Rate Optimisation

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The concept of conversion rate optimisation (CRO) is often misunderstood by businesses and marketers alike. In the simplest of terms, conversion refers to when visitors to your website take an action that you actually want them to take. Continue reading

Three Things to Consider When Marketing To the Student Demographic

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When you are marketing on the web, understanding your demographic is absolutely key to setting the right strategies and making the most gains. Whether you are trying to sell products, build brand recognition, or even just get more traffic to your blog, understanding who your best customers are and then marketing to them in a targeted way is crucial to getting the results you want. Continue reading

5 Types of Interactive Content for Lead Generation

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Interactive content is one of the hottest new trends in content marketing. The problem? Not everyone really understands what it is, or how to use it effectively. There’s a lot to keep track of in digital marketing, since it moves at a breakneck pace, and interactive content is the latest frontier in lead generation. This new trend has been shown to generate interest and leads, differentiating itself from the deluge of content facing consumers every day. Continue reading

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