Feel Like Your Website is Lacking a Sense of Authority? 4 Quick Credibility-Building Tips

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If you feel like something just feels a bit off about your business’ site, relax.

After all, marketing your website constantly feels like a competition. Whether it’s your content, site design or the overall quality of your products, there’s always that gut feeling that we feel a bit second-rate versus others in our industry. Continue reading

4 Killer Tips for Using Social Media to Promote Your Brand

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No matter what kind of products or services you have to offer, you’ll hardly manage to keep your business afloat if you don’t develop a strong brand. Not so long ago, having a strong brand meant you need a business name and logo everyone are going to remember. Still, things are a bit different now when internet has become one of the most important aspects of our everyday life. Besides a name and a logo, you now need a well-thought social media presence if you want your brand to succeed. Continue reading

Email Marketing Trends to Look Out for in 2018

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Email marketing hasn’t gone away, though social media dominates discussions on digital marketing. Email marketing remains popular because of its low cost and high return on investment. Here are several email marketing trends to look out for in 2018 and beyond. Continue reading

Why Online Retailers Need Pricing Intelligence Software

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The number of digital sellers is continuously growing. E-commerce is growing an average of 23% year-over-year and the competition for customer attention is constantly becoming more and more cutthroat. It has been shown that even the slightest advantage between two shopping destinations can have a dramatic effect on sales numbers and brand loyalty over time. Continue reading

How to Get the Most out of Your Existing Content

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If you have any plans of surviving and even thriving in the competitive online market, you need to create and execute a sound inbound marketing strategy that will propel your website to the top of the search page. In order to win over the love and affection of everyone’s favorite search engine, you need to dish out wave after wave of awesome content to boost your rankings and put your brand on the proverbial map. Continue reading

Tips to Help Keep Your Small Business Database in Order

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Every business today, regardless of its size, will benefit significantly from a well maintained database. However, when it comes to the small businesses, there are several areas in which they struggle. Some of the areas include emailing and social media among others. This is what leads most business owners to ask the question, which is the best program for a database? Continue reading

You Don't Have to Be a Big Company to Utilize Big Data

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A business doesn’t necessarily have to be big to be able to make data-driven decisions using massive online and offline information sources. Big data isn’t restricted to big companies with huge budgets. These days, small businesses can also harness the resource to make wise and evidence-based decisions for their company. About three fourths of small businesses lack a strategy to incorporate data analytics. Continue reading

Six Steps to Your Online Business Dream

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When entrepreneurs set out to sell their products, many different communities on the web will advise them to set up something called a "platform." This is particularly common among authors, who are by necessity the leads of their own rock bands. The platform is the place where the digital entrepreneur can safely and consistently promote their work without interference from other sites or companies. Continue reading

Why Your Website SEO Should Be More about Leads and Less about Great Rankings

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There are not many businesses these days that do not understand the importance of digital marketing. To appeal to today's customers, the majority of whom are millennials; companies need to promote themselves in the online arena. That is where search engine optimisation and other digital marketing techniques come in. Continue reading

Why Your ECommerce Business Should Start Holiday Planning Now

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Summer is drawing to a close and children are headed back to school. As an ecommerce business, you should be planning and setting goals for the holiday season. Times can be stressful with deciding what inventory to buy and hold, pricing products and uncovering how to advertise to untapped markets. Without an effective plan, you could lose the opportunity to receive a higher revenue during the holiday shopping season than last year. Continue reading

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