Increase Your ROI with Hassle Free A/B Testing

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You may use A/B testing when you are managing your website because you need the honest opinion of people who are using the site. You will find that the tests will tell you how two different versions of the site work, and this article will take you through the ways that you may use A/B testing to change your website for the better. There are a number of ways that you may use the testing procedure, and you will have a much higher ROI once you have made choices that help you improve your site faster. Continue reading

5 Major Social Media Mistakes Every Startup Should Avoid

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If you are trying to get your startup company off the ground, one of the things you definitely need to invest your time and money into, apart developing a great service or product, is marketing. Continue reading

10 Laws of a Convert Content or How to Create a Perfect Website

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The potential leads you get depend on the uniqueness of your website. It can be a tough balance to create and design a functional website, but it shouldn’t be time-consuming. If you research some of the examples of the best lead generation sites, you can identify and learn what works for them and why. Continue reading

Elements of a Good Website: What do You Absolutely Need on Your Site

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Without a website, companies will lose business because customers and clients will often do their research on the Internet before making a purchase. If you don't have a web presence, you know that you're losing potential sales to competitors. The same could be true of a website that is badly done, unprofessional and not optimized to convert viewers. Continue reading

How to Effectively Tell a Branding Story

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The concept of storytelling is one that’s become increasingly pervasive in digital marketing, but it can be a challenge not just to tell a story, but master compelling storytelling. Continue reading

Growth Hacking Ideas for Ecommerce You Never Knew

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Starting and running an ecommerce store is no walk in the park. The idea of running a business on the cyber space where we chat, socialize and search for solutions to our problems seems a bit overwhelming at first. Continue reading

Why Is a Mobile App Essential to Your Business’ Success?

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Smartphone applications have become a popular marketing tool for businesses. In a recent Gallup poll, 52 percent of smartphone owners check their phone a few times every hour. Mobile-friendly websites are no longer enough, because people are spending more than 80 percent of their time in mobile apps. Continue reading

Guide to Popularizing Your Blog Content through Various Tools

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Blogging is becoming more and more challenging with new bloggers joining in every day and new strategies being devised for better reach and recognition. Gone are the days when all you had to do was post unique and interesting content to entice readers and make them like you. After reading this post you will know that you can do a lot more to increase visibility of your blog in today's cut-throat competition. Continue reading

How to Position Website Content for Optimum Effect

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Marketers have spent years trying to come up with a winning formula that ensures a highly effective digital strategy. From where to place the call to action, to where to position the navigation buttons, every approach has been tried and tested to come up with a set of principles that every website developer / owner can follow to build a great website. Continue reading

Social Media Marketing Trends 2017 [Infographic]

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Have you ever wondered why more and more talk about how social media is good for business? And it is a fact they are really important, but it is even more important to understand how exactly!

With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media channels helps you listen to what people are saying about a business, including your customers, peers, prospects and competitors. Continue reading

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