How to Position Website Content for Optimum Effect


Marketers have spent years trying to come up with a winning formula that ensures a highly effective digital strategy. From where to place the call to action, to where to position the navigation buttons, every approach has been tried and tested to come up with a set of principles that every website developer / owner can follow to build a great website. Continue reading

25 Reasons to Integrate Live Chat into Your Business [Infographic]


I don’t know about you, but one of the worst things that can happen when shopping online is spending way more time browsing than you originally intended. Having to spend forever looking for the right information is one of the main culprits why online shopping sometimes ends up becoming even more stressful than store shopping. Continue reading

Social Media Marketing Trends 2017 [Infographic]


Have you ever wondered why more and more talk about how social media is good for business? And it is a fact they are really important, but it is even more important to understand how exactly!

With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media channels helps you listen to what people are saying about a business, including your customers, peers, prospects and competitors. Continue reading

Biggest Cyber Crimes and Data Breaches till Date [Infographic]


Cyber criminals these days are putting in as much efforts as the security experts, perhaps even more. Be it a small or a big organization, all are equally vulnerable.

More and more businesses have reported instances of cyber crimes in the recent times. Even though they are putting aside a substantial budget for online security however they still cannot define their systems as foolproof.

What's even critical is the fact that some of the organizations are not at all prepared and wary of the assault. Continue reading

Big Data: From Buzz Word To Business Benefits [Infographic]


The benefits of big data have been well documented. Implementation of big data analytics can have a massively positive effect on how a company operates. However, this infographic from Colourfast, outlines the potential stumbling blocks companies can run in to when implementing big data initiatives. Companies often do not have the necessary skills to make big data initiatives work. Continue reading

How to Develop a New Website Effectively


Developing a new website is always a challenge. While there are resources you can use to help tackle the challenges, it is still necessary to have the entire project managed properly. Continue reading

Which Social Media Platforms Drive the Most Ecommerce Sales?


One of the main advantages of internet marketing, especially for businesses operating online, is the fact that internet marketing campaigns are very measurable. It is easy to determine the return on investment (ROI) of a digital marketing campaign by tracking key metrics and performance indicators. Continue reading

Build an Effective Shopping Cart for Your eCommerce Site [Infographic]


Think about how dramatically your sales world has changed in the last 20 years. Two decades ago, if people wanted to do business with you, they likely had to visit you in person — which means they had to live close and know about you, or be driving through your location and happen to be beguiled into visiting. If they knew of you but didn’t live within driving distance, they could also call you and place an order that would be delivered, most likely by mail. Continue reading

A Brief Overview of Next Gen Firewalls [Infographic]


Next gen firewalls (NGFWs) offer greater protection from unwelcome Internet traffic than ever before, even if they are not invulnerable to attacks from unknown sources. Compared with traditional firewalls, NGFWs provide far greater awareness of the applications running on each port, as well as the identities of local traffic devices and users. They also offer more thorough network inspection and have an intrusion protection system built into the firewall, something which was deployed separately from older firewalls. Continue reading

Designing a Two-Letter Logo to Improve Your Branding


Logos are the most recognizable symbol of any brand. But not all logos are created equal. Some are so memorable they've become part of pop culture, like the Nike Swoosh or the Mountain Dew icon. Others are easily forgotten like—well, we would have used them in the first example if we remembered them.

Every brand's goal is to create a logo that's easy to remember. One of the best ways to do this is with a lettermark logo. Lettermarks use the brand's initials to create a single symbol that helps customers recognize the brand at a moment's notice. Continue reading