SaaS Startup Unicorn: Myth or Reality?

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Startup Unicorns have increasingly become a subject of envy and inspiration for entrepreneurs throughout the last several years. It seems incredible for such young companies to blow up into corporations worth billions of dollars. Although it may seem unfeasible to attain this kind of success in only 10 years, the number of companies achieving unicorn status rises each year. These companies have been a subject of study among the technological and marketing communities when attempting to analyze software-as-a-service market trends. Continue reading

10 Rules Followed by Successful Start-Ups

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The past two centuries have witnessed a change of focus in the business world. Independence, freedom and success are the three watchwords taking the business world by storm. Entrepreneurship has become a symbol of success due to the ‘business cream of the crop’ it has produced in the last few decades. It inspired the world through producing the world’s business elite and millions of successful businesses which emerge from the ashes. Continue reading

KISS Technique for Young Online Businesses

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The word “KISS” can mean a lot more than physical affection. KISS - or “Keep it simple, stupid!” finds its way into all kinds of business practices, especially online. It’s easy to look at a competitor’s website and get hung up on one-upping their web presence. But don’t take that so far that you overdo it either. Continue reading

5 Useful Tools for the Small Business Techie

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Some entrepreneurs and small business owners are more technologically inclined than others, but it is nearly inconceivable to think that a small company will be able to survive these days without the assistance of technology. In today's highly competitive business climate, entrepreneurs should take advantage of the many tech tools available to enhance their business processes.

Here are five tools that will appeal to all small business owners, particularly those who think of themselves as being techies: Continue reading

5 Major Social Media Mistakes Every Startup Should Avoid

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If you are trying to get your startup company off the ground, one of the things you definitely need to invest your time and money into, apart developing a great service or product, is marketing. Continue reading

3 Key Cybersecurity Tips for Small Business Owners + Entrepreneurs

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Cybersecurity is quickly becoming a critical issue in the small business and entrepreneurship communities, as well as a regular news topic. Whether it’s Wikileaks’ latest info dump or the latest cyber crimes + data breaches, cybersecurity has moved to the forefront of business concerns. Continue reading

13 Apps and Tools for Entrepreneurs to Grow Startup Effectively

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Getting your startup off the ground takes a lot of time and effort to do successfully. Experiencing continual growth in a business is an ongoing effort, that will perpetually require attention and work to maintain. There are a number of moving parts that all need to sync up together to create a cohesive unit, in order to establish and grow your business. Luckily, there are a variety of apps and tools available that can assist you in building the success you strive for and the continual growth your business needs to stay competitive. Continue reading

Growing Pains: Challenges Faced by Startups

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No questions about it, the goal of every startup business is long term success. With that being said, there is a big difference in where you are now and your goal for 5 years from now. During that time, you will go through an awkward phase in the growth trajectory of the business that will be tricky to navigate if you don’t have the right perspective and tools. Here is a bit of advice when it comes to dealing with your business and its growing pains. Continue reading

3 Quick Ways to Simplifying the Sales Process on a Site

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Some of the most common problems that online stores face include abandoned carts, crushing competition, low conversion rates, and growing expectations from shoppers. Although they are always learning new ways to bring in traffic, the biggest challenge comes in converting those leads into customers. It is important to identify which obstacles keep customers from finding the right products and to optimize the sales path to convert most of them into customers. Here are three quick ways to simplify this process. Continue reading

How to Use Cloud Solutions to Take Your Operations to the Next Level?

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Managers and business owners tend to use a wide array of software platforms, but sometimes tech infrastructure becomes a victim of belt-tightening. Fortunately, small and midsized businesses have gained a true blessing from the digital heavens. It comes in the form of cloud - an infinite pool of handy tools that contribute immensely to smooth workflow. This gives you a chance to get the best of both worlds: reduce the costs and increase the efficiencies. As a result, the great tech refining is underway, marking a dawn of the new age. Continue reading

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