How Artificial Intelligence Is Changing ECommerce in 2017

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Are you interested in using artificial intelligence in your eCommerce business, but have little understanding of how it can be incorporated? Artificial intelligence has grown fast over the last 7 years and the technology is only getting better. Businesses are already taking advantage of them to reap the rewards. There are a number of benefits to be had such as getting more sales and saving time. Continue reading

The Right Hosting Solution For Your Ecommerce Business

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Nowadays, most shopping is done online. If your business lacks a web presence, it’s likely no one would even know about it. When starting your own ecommerce venture, one of the most important decisions you’ll have to make is hosting. If you’re just starting out and you have no prior experience with setting up a website, it all can get a bit confusing. Continue reading

Why Your ECommerce Business Should Start Holiday Planning Now

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Summer is drawing to a close and children are headed back to school. As an ecommerce business, you should be planning and setting goals for the holiday season. Times can be stressful with deciding what inventory to buy and hold, pricing products and uncovering how to advertise to untapped markets. Without an effective plan, you could lose the opportunity to receive a higher revenue during the holiday shopping season than last year. Continue reading

Best SEO Practices for Your Ecommerce Business

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Today, more than half of all online sales start with an online search, which basically means that the buyers know what they want to buy, but they're not sure from whom they want to buy it. This can give you an idea about the huge importance of the organic search for any ecommerce business because the higher you rank on the search engines, the more likely those customers are going to give your website a chance. That's where SEO (Search Engine Optimization) comes in, as it can help you rank significantly higher by increasing your traffic, which will directly influence your sales and revenue. Continue reading

3 Ways to Create Content that Attracts Webroom & Showroom Shoppers

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Webroom and showroom shoppers have become crucial target markets for businesses in today’s economy. In fact, over two-thirds of consumers now webroom by researching items online before buying them in a physical store, while nearly half showroom by doing research in stores before buying online, a Harris Poll shows. During the holiday season, these numbers increase, with over eight out of 10 Christmas shoppers webrooming and showrooming in 2016, according to Accenture. Continue reading

Beginnings of an E-Commerce Site: Getting Found First

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Getting your products online is a monumental task, but it’s only the beginning of your e-commerce business. Your website must be designed not only to attract and convert customers, but also to rank in searches. Below are the beginning steps to getting your e-commerce site to rank in search engines. Continue reading

Why You Should Always Consider Ethics in Online Marketing

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It’s getting pretty easy to point out examples of e-commerce marketing that are a little, well … questionable. At this point, most of us are familiar with the bad: spammy emails, word salad blogs, and articles stuffed to the brim with unrelated affiliate links. Many marketers also like to use a technique that goes by the name “puffery” — when you exaggerate a bit in your marketing to help bolster perception of your products. But what about when you puff a little too hard? Is it worth making dubious claims to secure the sale? Continue reading

Top 6 Benefits of Cloud-Based Hosting for E-Commerce Websites

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In the past two decades, the rise of electronic transactions or e-commerce has revolutionized the business industry. Continue reading

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis [Infographic]

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About 2.5 million people in the world use emails and it was predicted that this number will increase by at least 10 percent in the next few years. Yep, that’s a lot. For online marketers and businesses, it means a vast pool of potential customers. And all of them can be reached by emails! They are an attractive and powerful way to connect with people, with a minimum spending. Moreover, online shoppers prefer to receive emails. Why? Because they can be opened at any time and on any device. Continue reading

Why It Is Important for Brick-And-Mortar Stores to Create Online Versions of Their Stores in The Digital Age

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Nowadays, anything can be sold over the Internet. In 2015, total retail ecommerce sales reached $27.726 trillion, and double digit growth is expected to continue through 2020. While traditional brick-and-mortar stores are better for some type of businesses, one should never ignore the opportunity to sell products and services online. Continue reading

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