Finance Hacks for e-Commerce Business Owners in 2018

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When it comes to e-commerce, taxation can be tricky. Not only is it integral to understand tax laws across different states and how they might affect your business, the new tax bill will result in a flurry of activity. The tax law, passed in December by the Trump administration, will cut the corporate tax rate from 35 percent to 21 percent and encourage small business owners to make more investments by allowing them to deduct the costs of depreciable assets every year. Continue reading

How to Make Your Online Products Appeal to the Senses

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Some products are all about taste, which can be a tricky business when you’re trying to sell those products online. Unlike customers in a brick-and-mortar shop, online visitors are unable to sample your product, or even smell, touch or see it.

That means you must rely on other methods of enticement to get consumers excited enough to give your products a try. As a manufacturer of tobacco e-juice, Black Note shares three tips geared toward doing exactly that. Continue reading

Developing eCommerce Website for Sports & Fitness Business

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Sports and fitness are a multi-billion business offering an abundance of opportunities. It attracts those looking for a great career, healthier life, entertainment and even gambling excitement. All of them are willing to pay for a wide array of products and services. The niche with so many enthusiastic customers and steady revenue growth just cannot be ignored by entrepreneurs. Continue reading

Email Marketing Trends to Look Out for in 2018

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Email marketing hasn’t gone away, though social media dominates discussions on digital marketing. Email marketing remains popular because of its low cost and high return on investment. Here are several email marketing trends to look out for in 2018 and beyond. Continue reading

Why Online Retailers Need Pricing Intelligence Software

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The number of digital sellers is continuously growing. E-commerce is growing an average of 23% year-over-year and the competition for customer attention is constantly becoming more and more cutthroat. It has been shown that even the slightest advantage between two shopping destinations can have a dramatic effect on sales numbers and brand loyalty over time. Continue reading

E-Commerce and Understanding Taxes across Different States

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A major strength of running an e-commerce shop is that you aren’t limited to a local customer base. People in different states, or even across the globe, can buy your products. You aren’t limited by geography or distance to make a sale, but with people buying around the world does come with extra difficulties. You’ll need to find solutions for a lot of things like shipping and customs, but a major problem many e-commerce owners don’t think about is local and state taxes. Continue reading

Is Your E-Commerce Site Really Safe From Hacks and Scams?

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Hackers and scammers prey on new businesses and established online superstores alike, and the round-the-clock security required to keep e-commerce websites safe may seem daunting and expensive for new startups and small businesses moving online. Many options exist for protecting your site against these persistent and ever-changing threats. Determining how safe your e-commerce site really is provides the springboard to successfully mitigating these threats. Continue reading

5 Ways to Harvest Customer Feedback for Your Marketing Team

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Feedback is more than a free way to gather customers' opinion about your online business. It's a main way to company growth. Collect responses regularly and use the received data to transform the shortcomings into advantages. The successful companies manage to turn unsatisfied customers into fans. Thus, feedback can become a goldmine of budget savings. Continue reading

7 Ways Heatmaps Can Highlight Missed Opportunities on Your WordPress Blog

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As a blogger and business owner, you want to ensure that your blog is helping you achieve your goals. Having data about your users can help you identify what is working well on your blog, and what may need to be changed. A good analytics program can help you not only gather raw data, but also make sense of it. A heatmap program is one tool that bloggers can use to evaluate their website. Learn more about what a heatmap is, and how it can benefit you as a blogger. Continue reading

How to Succeed in the New Digital E-Commerce Universe

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Looking ahead to 2020, entrepreneurs should realize that not only do we live in a different world that has become largely digital, but that a powerful online business presence is crucial to success in the new ecommerce universe. Continue reading

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