How Does Great Web Design Help Your Business to Flourish?

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A good web design is very profitable and is a significant medium for which you can have your business flourish. It is a very efficient service which you can use to develop your business. But all web designers will say that creating a site is just not a simple service; instead, it is an art. Anyone can create a website today, but it has to look quite professional and also deliver a clear message? Continue reading

Why Opting for a ‘Free Website’ Will Hurt You

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Humans naturally love freebies and the offer of a free website host by several companies on the internet is a tempting one. If you’re seriously considering owning a ‘free website,’ you should as well ask yourself why everyone is not opting for the same choice. Continue reading

How to Know Your Company Logo Needs a Redesign

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Each time people encounter your brand, they see your company name and corporate logo. This is why experts keep saying it’s important that the logo tells your company’s story and overall personality. Continue reading

6 Tips on Building a Stronger Website Brand

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Website design is an important part of growing your business and your brand. You need to draw the attention of your target audience to your website in order to sell more products and services. The design of your brand and website is essential to help you connect with current customers, sell to new ones and encourage loyalty and recognition. Website design is always evolving, but some changes can confuse customers. Continue reading

How to Effectively Tell a Branding Story

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The concept of storytelling is one that’s become increasingly pervasive in digital marketing, but it can be a challenge not just to tell a story, but master compelling storytelling. Continue reading

Protect Your Online Reputation Using SEO and Social Media

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Internet has spread across every domain, including business and services. With the expanding reach of internet, almost every business has its online presence; to reach far-off clients, expand the market, to get feedback and also for promotion and marketing. Social media and internet marketing have offered impressive set of advantages. Continue reading

How Your Brand Is Your Company's Strongest Marketing Tool

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When it comes to reaching an audience and making your company the obvious choice for consumers, knowing what strategy to use can be difficult. There are many ways in which to direct people towards your company, but for long-term success and to develop a relationship with your audience, effective marketing is essential. Continue reading

What Your Typography Says About Your Brand

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How important is typography? Just ask Coca-Cola, whose famous Spencerian script logo has endured for 130 years. This font marks the world's third most-valuable brand, and it instantly sets Coke's brand apart from competitors. Continue reading

Building & Protecting Your Personal Online Brand for Ultimate Success

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Personal online branding doesn’t just begin when you decide to be an entrepreneur — today, it’s happening before you’re even born, via ultrasound images made public. A 2010 study by Internet security company AVG found in the U.S., 92 percent of children have an online presence by the time they are two years old. With social media numbers ever-increasing on sites such as Facebook and Instagram, the vast majority of Americans are online whether they want to be or not. Continue reading

7 Great Tips for Redesigning a Logo [Infographic]

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We see familiar logos everywhere we go. So when you redesign a logo, you’re not just rebranding your company. You’re changing part of your customers’ daily lives. Your customers may need some encouragement to accept a new logo, especially when they liked your old design. Continue reading

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