8 Social Media Monitoring Tools Your E-Commerce will Love

The problem with social media is that there are so many different platforms out there. And it’s only going to get worse. The days of Facebook dominating everybody else and the others not having a chance are behind us. In fact, new research shows that generation Z has a bunch of different accounts and use different platforms to share different things.

Social networks for e-commerce business marketing

That’s great news in some ways. For example, the more platforms are competing for our advertising dollars, the less we will have to pay. In other ways, it’s not quite as advantageous. Thus, managing all those different accounts can become a nightmare – particularly if you’ve got a team of people sharing access.

The solution to marketing your business online is social media monitoring tools. There are a bunch of them out there. Here we’ll look at seven, after which we’ll cover how you can use them.

Social media tools

  • Buffer. This tool is specifically built to boost social engagement by making it easier to share content across your different social media platforms. It has a useful browser extension, so that you can multi-post quickly and effectively.
  • Buzzsumo. This platform lets you quickly and effectively find the authority of different keywords as well as what topics are hot right now.
  • Google Alerts. Google Alerts lets you know when something that is relevant to you pops up in the news or on the web. You can set up Google Alerts for your company name, or for important keywords. In that way, you’ll be able to keep your finger on the pulse.
  • Hootsuite. This is one of the most diverse tools out there to manage your different accounts (and do more besides). It lets you read all of your content from one central location and post from there as well.
  • Mentionmapp. Are you a visual person? Then Mentionmapp is the tool for you. It maps out your community and shows you where things came from and how they spread outwards. This can be very useful in helping you spot new influencers as well as trends.
  • Reddit Keyword Monitor Pro. Reddit is an incredibly powerful community – especially because it has areas devoted to almost every topic under the sun. Of course, since it is so big it can be hard to know where to look. That’s where this tool comes in. It helps you figure out where to go and what to post.
  • Scoop.it. Want to know what topics are trending and where the fires are being lit online? Then Scoop.it is the tool for you. It lets you figure out the trends and lets you jump on board while the tide is still rising.
  • Social Mention. Another useful tool to know what’s going on, with social mention you can track what’s going on in the social media sphere by tracking who talks about the topics that matter to you.

Quick customer service

If you quickly and effectively want to respond to customers as well as commenters on one central platform, then you need to look no further than most social media monitoring tools. Most of them do allow you to get back to your customers, but ones that are particularly good at it include:

  • Social Mention
  • Buffer
  • Hootsuite
  • Mentionmapp

Sure, they won’t teach you the jargon and user expectations of the different platforms (that’s still something that you’ll have to do on your own) but everything else they can do works great for e-commerce companies.

Keyword monitoring

Another very useful tool that social media monitoring platforms can help you with is scan social media for certain keywords so that you know when a trend is developing and if you should jump on it.

Do note, social media keywords don’t work the same on social media as when you’re working on SEO. That’s because you can’t just use the keywords into your pages and then hope that people will come to your site. After all, social media messages are of a much shorter duration than websites. That makes it extra pertinent that you have an easy way to check keywords regularly.

The best tools to do so are:

  • Reddit Keyword Monitor Pro
  • Hootsuite

Content curation

You don’t just need to get your name out on other sites either, sometimes the reverse is just as interesting. With this, I mean that you find other people’s content and then push it on your own social media accounts.

The great thing about this approach is that you don’t have to create the content yourself, which can be expensive even if you’re using online writing websites to create content for you. In fact, there are plenty of platforms that build their social media followership based almost exclusively on linking to other people’s content that is interesting.

To help you curate social media content you can use:

  • Buzzsumo
  • Scoop.it
  • Social media influencer search

If you’re going to try to punch above your pay grade on social media then the best way you can do so is by finding social media influencers and engaging them in your e-commerce business. And that is a good start.

Do note, not all influencers are made equal. A lot of people will try to target big scale influencers, hoping that the greater reach these influencers have will more than compensate for the extra effort that we need to put into getting them on board.

But that’s not necessarily true. Big influencers have less engaged audiences and are harder to engage themselves. Try targeting micro-influencers instead. They will often be far more interested in your overtures. As an extra bonus, if audiences hear several different influencers speaking well about your product, that will impress them far more.

The best influencer search tools are:

  • Buzzsumo
  • Hootsuite
  • Social Mention

Review sites

Another way to boost your presence is to get positive testimonials on review sites. These have become the go-to resource for many people nowadays, as they trust them more than what the marketing sites themselves say.

If you’re keen to do so, again there are a number of platforms that can help you, such as:

  • Google Alerts
  • Hootsuite

So there you have it

There are a lot of different tools out there that will help you make social media marketing a cinch. The main problem, really, is deciding which tool is correct for you. You might even find that you’d be best off using several.

Also note, these tools have different price ranges. Some are free. Others can be quite expensive. So that is also something that you’ll want to take into account. You could try making do with some of the free tools, but then you might well end up having the same problem – which is that you have to juggle multiple websites to achieve your goals.

Your best bet? Use the trial period and try to figure out which works best for you at a price level you feel comfortable paying. Then go for it. If it turns out not to be as useful as you’d hoped, you can always try a different combination! Almost all the platforms allow you to cancel your subscription at short notice.


Luisa Brenton is a brand developer in the past; mom, educational blogger in the present. She writes in a variety of venues – academic, business, and online marketing content. Find more on Facebook and Twitter.