6 Ways To Speed Up Your Checkout Process

Did you know that 72.8% of all shoppers leave items in their virtual carts rather than completing the purchase? That’s a lot of business to leave on the table! While some shopping cart abandonment can’t be helped, sometimes all it takes is tiny tweaks and improvements that will make the checkout process smoother, and thereby increase the number of sales your ecommerce store makes.

Online shopper

Tip 1: Boil Down the Checkout Process

Not sure how complicated your checkout process is? Pretend you’re a customer and go through the act of adding a product to your cart, then checking out.

How many screens do you have to click through before the purchase is done? The fewer pages a shopper has to click through, the more likely she is to complete the transaction, so condense what she needs to click and fill out as much as possible.

Returning shoppers should be able to log in and have all their payment and shipping history already filled out.

Tip 2: Make it Mobile Friendly

You may be on top of your desktop checkout process, but have you put as much energy into your mobile checkout? Shopping cart abandonment rates are even higher on mobile, so it’s worth investing effort into ensuring that the mobile process is streamlined too.

Buttons should be highly visible and easy to tap on a mobile device. Minimize the information required to complete the transaction, and keep navigation simplified.

Tip 3: Use the Right Ecommerce Software for Your Needs

If you’re going to do ecommerce right, you need ecommerce software that will not only speed up the checkout process but also help you manage orders and market to customers. There are a lot of tools out there, all with different features and price points.

Start by asking yourself what’s important to you. Maybe you want software that will help you:

  • Stay on top of inventory management
  • Sell on social media
  • Detect price changes with competitors
  • Analyze sales
  • Sell subscription services

Knowing what you want and need in software will help you find the right tool for your ecommerce needs. This is something that your web designer should be able to advise you on.

Tip 4: Make Customer Service Easy and Accessible

What happens right now if a shopper has a question about an item she wants to buy? Does she have to call your 800 number, only to sit on hold? Or could she send an email that will never be responded to?

Customer service is such a huge component of ecommerce, so it’s important to get it right. Chatbots are one tool you can use to help customers without hiring additional customer service reps. Using artificial intelligence, these robots can answer commonly asked questions (“do you have this in my size?”) to help customers complete a transaction.

You can also invest in customer service chat technology so that when live humans are needed, they’re available within seconds.

Tip 5: Be Transparent with Shipping Times & Costs

One of the most common things shoppers wonder about is how much it will cost to ship an order, and when it will arrive. If you can clearly communicate this before the checkout process begins, you’ll have a lower abandoned cart rate and will increase sales.

If shipping rates depend on location, add a shipping rate calculator to each product page where shoppers can enter their zip code. If shipping is a flat rate, make sure it’s prominently displayed throughout your website.

Tip 6: Make Sure Your Site Won’t Crash

You’ve heard the horror stories of brands who made it overnight, maybe with an endorsement by Oprah or from being on Shark Tank, and their websites couldn’t handle the strain of so many visitors and crashed. In fact, 22% of shoppers say they didn’t complete a transaction because a website had errors or crashed.

Don’t let that happen to you.

All it takes is ensuring that you have a reliable web host and a plan sufficient enough to handle high traffic, should you have it at some point. Don’t skimp on this! Your web design partner should be able to point you in the right direction for a web host plan that fits your ecommerce needs.

None of these suggestions is particularly difficult to execute, and all can have exponentially better results in terms of sales and lowering your abandoned cart rate.

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