3 Ways to Build Online Consumer Trust

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Customer trust is a must for the success of any business. But, in an age of rampant digital privacy and cyber-crime concerns, online retailers can have a hard time building consumer confidence, especially if they're hacked and consumers' personal and financial information becomes compromised. Continue reading

Google's Mobile First Indexing for Online Retailers

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E-commerce is a pretty cutthroat world at the best of times, but when new changes occur that shake up the playing field it can throw even the most competitive companies off guard — unless they’re prepared, that is. If you want to make sure your business won’t be surprised by seismic shifts in the digital marketing landscape, one thing you should pay close attention to is the way search engines index your website. Specifically, you’ll need to focus on Google’s relatively new approach to indexing pages: mobile first indexing. What is it, and why should you care? Continue reading

Importance of Content Marketing for E-Commerce Brands

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The importance of content marketing for ecommerce brands has been increasing considerably. For retail brands, content marketing is one of the most successful ways to put themselves in the online marketplace. On ecommerce platforms, the customers only choose to interact with the content that compliments their interests, as opposed to conventional marketing. Continue reading

8 Social Media Monitoring Tools Your E-Commerce will Love

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The problem with social media is that there are so many different platforms out there. And it’s only going to get worse. The days of Facebook dominating everybody else and the others not having a chance are behind us. In fact, new research shows that generation Z has a bunch of different accounts and use different platforms to share different things. Continue reading

7 Tips for Developing Your SaaS Startup

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If you’re working on a Software as a Service startup, you’re in an exciting and dynamic industry. In the first half of 2017, SaaS revenue grew by 23% from the previous year, and represented about 70% of the growing cloud market. Software on the cloud is becoming the norm, and there has never been a better time to get in on this trend. Continue reading

Tags: saas, startup

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