The Power of Visual Content In Your Marketing Strategy

If you’ve spent much time online, you probably already know that visual content is important to brands. After all, when was the last time you clicked through to a blog post, website or online article that didn’t have an image to entice you? As Internet marketing progresses, we now have a greater understanding of people’s browsing habits, and one thing is made clear every time: people identify with images. Images tell a story, and that story is crucial for creating engagement with your products.

Visual content
Image created by Jannoon028 - Freepik.com

Although the quality (and arguably quantity) of your text is important, there is perhaps nothing that will prolong the lifespan of your content more than a strong, relevant image. Visuals condense a lot of information in one neat, tidy and often beautiful package, so it’s no secret that photos contain great power. So how can you harness the power of visual content in your marketing strategy? Here are some tips to get you started.

Why Is Visual Content Important?

Firstly, let’s look at why visual content is important. People are instinctively visual creatures, and what is business if it’s not about people? The power of images, videos and infographics in marketing is backed up by science, as official stats prove that the brain conceives visuals 60,000 times faster than text. In other words, you have less than a split second to capture someone’s attention with your content, and an image will be the first thing they see. Visuals trigger reaction and engagement that make Internet users more likely to buy your product, so the explanation is simple. That said, it has to be the right image to get across the right message about your brand.

Tell the Right Story With Your Visuals

Visuals have a lasting impact on audience engagement, and content with relevant and attractive imagery gets more views than content without. The word relevant is key here, as you shouldn’t pick an image just because it looks good. If your visuals don’t tie with your brand or feel, then your audience will struggle to engage. In other words, you need to make sure your message comes across with the images you choose. Avoid anything too clichéd, such as a smiling woman behind a desk or a fake handshake, and make sure you color coordinate your visuals to give people a feel for your brand.

How to Create Visual Content

There are many ways to create visual content for your marketing strategy. The first is to hire a photographer or use royalty-free images from the web. Obviously, if you have the marketing budget and you want to share pictures of your own products, then taking original photos might be a better option for you. However, there are plenty of beautiful stock images that you can use for free online if originality is not an issue. You can also use free Internet software to create social media banners, posters and email marketing attachments to make it easier to share your mages.

When it comes to infographics, you can use one of the many online creation tools or hire an illustrator or graphic designer to make one for you. YouTube videos are especially effective at the moment, and you can create them yourself at home or in a studio using either professional or non-professional equipment, depending on how you want your content to look.

How to Share Visual Content

Nowadays there are more opportunities than ever to share your visual content and capture the attention of your audience. The most obvious way to market your business is through social media engagement, such as Instagram posts, Facebook ads and YouTube videos. While social media accounts are vital, however, they should never be your brand’s entire marketing strategy, as you never know when you might lose your content or your page might get shut down. The best way to market your business is through email marketing, where you collect subscribers through opt-ins on your website. You can entice readers with a catchy headline, then include images to encourage them to read on and click through to your site.

Types of visual content include images, videos, infographics, Gifs and even presentations. If you want to market your brand or business successfully, it’s important to recognize the power of visual content and understand how to implement it.

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