Building the Foundation for a Solid E-Business

Since the advent of the internet, and with computers and other productivity tools more affordable than ever, the workplace has taken on an entirely new dynamic, with new ways of working now commonplace in many businesses and industries.

Digital business team

In the past, setting up a writing agency would have looked a little like this:

  • Find an office space large enough to be divided into cubicles for workstations.
  • Recruit staff to work in the office. Of course, this would have to be people within the vicinity of the office or at an easily commutable distance.
  • Work collation would have to be done in a meeting room around a large table, as documents would most likely be hard copies in print form.

But now, thanks to affordable and accessible computing solutions, these limitations are a thing of the past. For instance, at Egnut, the uniqueness of this modern age of working has made things more efficient. Business is done through a virtual office, connecting a team of writers, copywriters and editors from all over the world. You may be wondering how meetings are handled. It’s easy—video conferencing is a convenient and effective substitute.

It is true that a business model like this makes for easier work with fewer overheads. However, it’s not a guarantee of success and survival. Strategic planning coupled with a good foundation is the recipe for the success at Egnut.

First things first—what do you want to do?

Do you want to create vlogs or write blogs? Do you have products you want to sell? What needs are you looking to fill? You need to be clear on what you want to do.

Knowing what you want to do helps set you on the right track. It creates focus which in turn helps to streamline your work down to the bare essentials.

Once you’ve identified a niche, the next step is to draw a plan.

You need to understand and outline the services you want to render and how you intend to go about it. Your plan is the road map to the future of your business and — like any map — it ensures you arrive at your desired destination in good time. With a business plan, setting up shop is less daunting and you are more likely to prioritise things in order of necessity.

While planning, you should take into consideration factors such as your type of business, the service you hope to sell, capital, staffing requirements, sales and income projections, and much more. A detailed business plan will serve as an effective way to monitor your business as well as track its progress.

Get a domain name you want to be identified with

Your name is how your brand will be perceived. It is the first impression people will get about you and your business. When choosing a name, try to go for something unique and memorable. Keeping it simple is the key—experts suggest avoiding long names.

domain for online business

Get a good website

As soon as you decide on your domain name, you should register it. There are a lot of registries online where you can buy your domain name.

Again, depending on what you want to do, you may settle for a simple website or get someone to build a custom one for you. Your website performance is vital to the success of your business, so you’ll need a reliable web hosting company. Do some research and find out which ones offer the services you need. A good hosting company will advise you on the right web package for the smooth running of your business. A functional support team is essential when choosing a hosting company and it is advisable you sign up to one within your geographical location for ease of access.

Be ready for business

Don’t labour under the misapprehension that everything will fall into place in a day. What you don’t want is to be caught unprepared. Work with your hosting company and be sure your site is up to standard, with great page speed. Your site should also be mobile friendly to give your users a great experience irrespective of the device they’re using to browse.

Create great content

People love to go where they get value. Be sure to have quality content on your site as this will help increase its visitors. Find out what interests your target audience and create unique content to suit. A good understanding of search engine optimization (SEO) will be of great help to your business as well.

And if writing isn’t your strong suit then you can avail yourself the services of a paid writer.


Now that your site is good to go and you are ready to take on the world, you should get your business out there and let people know about you — market yourself aggressively. Social media provides a fantastic channel through which you can be noticed quickly. Take advantage of it. You can also pay a premium for digital advertising.


Consistency is a necessary ingredient in the success of any business. Do not be disheartened by a slow start or a failed formula. Learn your lessons and keep moving, but never stop delivering quality content to your target audience.

Good luck!

Author’s Bio

James is a business psychologist, serial entrepreneur, and owner of with over a decade working in finance, IT, marketing and recruitment sectors. He has authored numerous books in the management space.