Is Your E-Commerce Site Really Safe From Hacks and Scams?

comments0

Hackers and scammers prey on new businesses and established online superstores alike, and the round-the-clock security required to keep e-commerce websites safe may seem daunting and expensive for new startups and small businesses moving online. Many options exist for protecting your site against these persistent and ever-changing threats. Determining how safe your e-commerce site really is provides the springboard to successfully mitigating these threats. Continue reading

5 Ways to Harvest Customer Feedback for Your Marketing Team

comments0

Feedback is more than a free way to gather customers' opinion about your online business. It's a main way to company growth. Collect responses regularly and use the received data to transform the shortcomings into advantages. The successful companies manage to turn unsatisfied customers into fans. Thus, feedback can become a goldmine of budget savings. Continue reading

Should You Be Looking into a Progressive Web App for Your Business? [Infographic]

comments0

Like any new trend, sometimes you have to be a little cautious. In truth, people are far too willing to utilize the very latest and greatest thing in their marketing campaigns without doing much in the way of research.

Not every single trend in the marketing industry is going to be something that you want to utilize in a game plan for your business, but this isn't the case with the Progressive Web App. It'll have a massive impact on the mobile marketing industry, seriously. Continue reading

7 Ways Heatmaps Can Highlight Missed Opportunities on Your WordPress Blog

comments0

As a blogger and business owner, you want to ensure that your blog is helping you achieve your goals. Having data about your users can help you identify what is working well on your blog, and what may need to be changed. A good analytics program can help you not only gather raw data, but also make sense of it. A heatmap program is one tool that bloggers can use to evaluate their website. Learn more about what a heatmap is, and how it can benefit you as a blogger. Continue reading

How AI and Live Agents Can Help Deliver Better Customer Care

comments0

Artificial intelligence isn't just a pipe dream anymore. In fact, this technology is dramatically changing the ways we conduct business — and so-called "chatbots," powered by AI, are quickly becoming a viable customer service channel. If your business is contemplating adding chatbots to enhance the overall customer care experience, you're certainly not alone. Continue reading

Pages