7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis [Infographic]

About 2.5 million people in the world use emails and it was predicted that this number will increase by at least 10 percent in the next few years. Yep, that’s a lot. For online marketers and businesses, it means a vast pool of potential customers. And all of them can be reached by emails! They are an attractive and powerful way to connect with people, with a minimum spending. Moreover, online shoppers prefer to receive emails. Why? Because they can be opened at any time and on any device.

Another reason of popularity of emails is their level of personalization. Indeed, it is a very personal way of reaching the target audience. For example, if an email contains a selection of products similar to those a person bought previously, it can be interesting for them. By tailoring the message to the actions performed by the customer on the site, it becomes possible to make communication relevant to their interests. That’s exactly what the customers prefer.

Are you thinking about maximizing the benefits of emails for your business? Then the information on the following infographic created by guys from AssignmentHelper can serve you as a guide to a great start in email marketing. It presents 7 types of emails that your business should send out on an automated basis. For example, messages called abandoned cart reminders offer discounts and other incentives to return to the store and complete the purchase.

Each of these emails can greatly enhance your marketing effort by targeting customers in a very personalized and timely way. They do not depend on where your leads and customers are situated in the buying lifecycle and they are very adaptable to the evolving marketplace.

Browse this helpful infographic that will equip you with the knowledge to become an email marketing rock star.

eCommerce store email marketing

Lucy Benton is a marketing specialist, business consultant who finds her passion in expressing own thoughts as a blogger, and currently works at Awriter.org. She is constantly looking for the ways to improve her skills and expertise. If you’re interested in working with Lucy, you can find her on FaceBook and Twitter.