3 Ways to Create Content that Attracts Webroom & Showroom Shoppers

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Webroom and showroom shoppers have become crucial target markets for businesses in today’s economy. In fact, over two-thirds of consumers now webroom by researching items online before buying them in a physical store, while nearly half showroom by doing research in stores before buying online, a Harris Poll shows. During the holiday season, these numbers increase, with over eight out of 10 Christmas shoppers webrooming and showrooming in 2016, according to Accenture. Continue reading

Beginnings of an E-Commerce Site: Getting Found First

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Getting your products online is a monumental task, but it’s only the beginning of your e-commerce business. Your website must be designed not only to attract and convert customers, but also to rank in searches. Below are the beginning steps to getting your e-commerce site to rank in search engines. Continue reading

Why You Should Always Consider Ethics in Online Marketing

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It’s getting pretty easy to point out examples of e-commerce marketing that are a little, well … questionable. At this point, most of us are familiar with the bad: spammy emails, word salad blogs, and articles stuffed to the brim with unrelated affiliate links. Many marketers also like to use a technique that goes by the name “puffery” — when you exaggerate a bit in your marketing to help bolster perception of your products. But what about when you puff a little too hard? Is it worth making dubious claims to secure the sale? Continue reading

What Makes a Company's Data Truly Secure?

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As much as technology and the internet have revolutionized the business world, they also present a number of challenges. Today, most businesses rely on data when creating policies and making decisions. However, it is critically important for companies to ensure that data is truly secure. Keeping all data secure will help to prevent unauthorized access to sensitive information by hackers and competitors. In addition, the company will also prevent loss of data that may result from malware and antivirus attacks. Continue reading

Top 6 Benefits of Cloud-Based Hosting for E-Commerce Websites

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In the past two decades, the rise of electronic transactions or e-commerce has revolutionized the business industry. Continue reading

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