Four Major Tech Marketing Trends to Keep a Close Eye On for 2017 and Beyond

Technology is changing faster than we can often keep up with; it meanwhile, marketers are following suit to figure out ways to use that tech to reach new customers.

For starters, consider Apple and Google’s constant horse-race in terms of new bells and whistles for their respective mobile operating systems. Meanwhile, social platforms such as Facebook, Snapchat and Instagram are in a fierce battle of one-upping each other with similar features and functionalities.

We’ve reached a rather fascinating time in the world of tech with so many emerging technologies and platforms in their infant stages. With that in mind, the following four tech trends especially deserve your attention in the coming months and years.

Virtual Reality

Virtual reality

Virtual reality has been heralded “as the next big thing” for quite some time, especially for mobile users.

Facebook recently made waves with their announcement of VR functionalities for their social platform, essentially allowing Facebook friends to have conversations in a virtual room with each other using an Oculus Rift headset. As VR headsets continue to become more affordable, and with Google rumored to be on the verge of a new headset design themselves, the momentum of virtual reality doesn’t seem to be slowing down any time soon.

Augmented Reality

Although some may seem augmented reality as little more than a novelty, there’s no denying its rising popularity in the mobile world as well. Apps using AR such as the ever-so-popular Pokémon Go boast well over 500 million downloads, signaling the staying power of the technology for smartphones. Meanwhile, Snapchat and Instagram continue to roll out new photo filters using AR on a regular basis.

We’ll have to wait and see if AR will find more practical applications for marketers as the technology is still relatively young.

Chatbots

Although automated chat programs are nothing inherently new, the recent rise of ecommerce chatbots represents an interesting turn of events as brands are looking to keep in touch with shoppers at all times.

Chatbots from fashion brands such as H&M and Sephora are capable of “learning” from their users over time through a series of fashion-focused questions. Such bots then make product recommendations and send users personalized deals the more they interact with customers.

While the technology itself may not seem groundbreaking on the surface, the implications of machine learning via mobile are fascinating. Brands are literally in the pockets of shoppers and can act as sort of digital store assistants around the clock.

Virtual Assistants and Home Connectivity

Through its Echo platform, Amazon is asserting their dominance in the world of home connectivity while likewise making it easier than ever for users to order their products.

With the recent announcement of the Amazon Echo Show, users can enjoy features such as a voice-activated shopping and scheduling. Although the widespread use of such features remain to be seen, it’s clear that the concept of the connected home is quickly moving away from science fiction and more toward reality.

There’s no shortage of emerging trends in the world of tech. That being said, these four could be potentially transformative for users and marketers alike as they continue to evolve.

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