Why You Should Always Consider Ethics in Online Marketing

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It’s getting pretty easy to point out examples of e-commerce marketing that are a little, well … questionable. At this point, most of us are familiar with the bad: spammy emails, word salad blogs, and articles stuffed to the brim with unrelated affiliate links. Many marketers also like to use a technique that goes by the name “puffery” — when you exaggerate a bit in your marketing to help bolster perception of your products. But what about when you puff a little too hard? Is it worth making dubious claims to secure the sale? Continue reading

What Makes a Company's Data Truly Secure?

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As much as technology and the internet have revolutionized the business world, they also present a number of challenges. Today, most businesses rely on data when creating policies and making decisions. However, it is critically important for companies to ensure that data is truly secure. Keeping all data secure will help to prevent unauthorized access to sensitive information by hackers and competitors. In addition, the company will also prevent loss of data that may result from malware and antivirus attacks. Continue reading

Top 6 Benefits of Cloud-Based Hosting for E-Commerce Websites

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In the past two decades, the rise of electronic transactions or e-commerce has revolutionized the business industry. Continue reading

Top 5 Benefits of Cloud Computing with Amazon Web Services

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Cloud Computing is a great opportunity to have low variable cost solution (that scales with the business growth) replaced with high infrastructure expenses upfront. Nowadays, Cloud is here and businesses don't need to plan or get IT infrastructure such as servers in advance and increase their overheads. Quick delivery of results virtually within few minutes is now possible with the help of cloud. Continue reading

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis [Infographic]

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About 2.5 million people in the world use emails and it was predicted that this number will increase by at least 10 percent in the next few years. Yep, that’s a lot. For online marketers and businesses, it means a vast pool of potential customers. And all of them can be reached by emails! They are an attractive and powerful way to connect with people, with a minimum spending. Moreover, online shoppers prefer to receive emails. Why? Because they can be opened at any time and on any device. Continue reading

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