The Most Secure Payment Systems for Online Transactions

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With all of the news of hackings covered in the media recently, there is a lesson to be learned; your company is only as secure as its weakest link. Cybercriminals are notorious for breaching digital infrastructure, targeting anyone inside the company with administrative permissions. In 2015’s fourth quarter, there were 27 fraud breaches for every 1,000 online transactions. Continue reading

Why Site Speed Should Be Part of Your UI/UX Audit

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Site speed matters a lot for the conversion rate of your website. Better site speed means your target audience has a better chance of accessing your site. This automatically means bigger chances of high conversion rates. Continue reading

How to Prepare Your Ecommerce Site for Consumer Trends in 2017

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Ecommerce is growing rapidly, but according to SmartInsights, competition is expected to grow faster than the growth of market demand. In order to stay ahead of the game, you need a digital marketing strategy that keeps pace with the latest consumer trends for 2017. Continue reading

Build an Effective Shopping Cart for Your eCommerce Site [Infographic]

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Think about how dramatically your sales world has changed in the last 20 years. Two decades ago, if people wanted to do business with you, they likely had to visit you in person — which means they had to live close and know about you, or be driving through your location and happen to be beguiled into visiting. If they knew of you but didn’t live within driving distance, they could also call you and place an order that would be delivered, most likely by mail. Continue reading

10 Website Trends to Expect in 2017

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The internet has been around for over 25 years now, but that doesn’t mean websites have always looked the same. In fact, all you need to do is check out a page that hasn’t updated since the 1990s to see just how far web design has come since then. Today, web pages boast sleeker designs, greater levels of interactivity, and much larger volumes of visual data. Continue reading

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