How Businesses Embarrassed Themselves in the Social Media in 2015

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All business owners and managers know the vital importance of maintaining a strong presence in social media. Social media not only provides an unmatched platform for showcasing the brands but also helps businesses to develop a very loyal community of customers and followers by helping the formation of an emotional connect with them. A vibrant presence in the social media also helps in driving search engine results up in rankings. Continue reading

Equip Your Marketing Team for a Demanding Social Media Campaign

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The average American spends 37 minutes on social media per day. And nearly half of all web users look to social media before making a purchase. That’s according to data compiled by Go-Gulf, a web design and web application company. The data also showed that three out of five small business owners say that they’ve acquired new business from their social media campaigns. Smart marketers know the importance of social media, but not all social media campaigns are the same. When it comes down to hitting more than “publish” or “tweet,” here are the tools savvy marketers need to know. Continue reading

3 Easy Tips for Avoiding E-Commerce Chargebacks

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If you’ve ever been dissatisfied with a product or service you ordered or didn’t recognize a charge on your monthly credit card statement, and instead of calling the service provider, called the phone number on the back of your credit card to dispute the charge, you have likely initiated a chargeback. Continue reading

Time-saving Technology for Growing Startups With Small Staff

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The biggest reason small businesses fail is scaling up prematurely, according to a Startup Genome report. Seventy-four percent of 3,200 Internet startups surveyed attributed their failure to spending money on non-essentials, such as extra staff, office space and marketing, before making sure their product fit their market. Continue reading

How Much Does It Cost to Build a Website

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60% of Internet users are looking for products and services online. It means that web presence can be the most effective ways to attract customers to your business. The question about the cost of building a website is probably one of the first questions an aspiring entrepreneur asks when it’s time for his/her business to come into existence. Even before it’s clear whether the business is going to be profitable, the entrepreneur has to promote the idea and get the first feedback from potential customers. Continue reading

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