How Your Brand Is Your Company's Strongest Marketing Tool


When it comes to reaching an audience and making your company the obvious choice for consumers, knowing what strategy to use can be difficult. There are many ways in which to direct people towards your company, but for long-term success and to develop a relationship with your audience, effective marketing is essential. Continue reading

Five Ways eCommerce Retailers Can Improve Product Page Conversions


Product pages are at the sharp end of the eCommerce sales funnel, and they should be lovingly crafted to reflect your brand and your customers needs.

Product pages are the end point of the eCommerce sales funnel. Categorization, search, marketing, branding, and social media are vitally important, but when it comes to selling, it's the product page that does the heavy lifting. Get that wrong, and no matter how many shoppers you pour into the wide end of the sales funnel, you won't achieve the sales you deserve. Continue reading

What Web Designers and Developers Can Offer to Real Estate Businesses


A real estate business can be lucrative if it can withstand the competition. A high quality web presence is one of assets a real estate business can use to attract customers and improve brand awareness. The quality and functionality of real estate websites evolve as new web new technologies and design trends emerge. Web designers and developers can harness the latest technology developments to build a competitive web presence for all sorts of real estate agents. Continue reading

IPv6 vs IPv4 [Infographic]


There are over 3.2 billion people using the internet today and due to slow adoption of IPv6, IPv4-configured routers are stretched to the limit and are now at their breaking point. This is what caused the internet blackout in August 2014 and something electrical engineers do not want to see happen again. Unfortunately, the current IP addressing system has a limited number of IP addresses, which means they’ll soon be running out. Continue reading

Serving e-Commerce Businesses with Modern Cloud Solutions


Over the past several years, one of the most talked about advancements in the IT world has been cloud technology. Improvements have been made to deal with the old virtualizations problems that included price, scalability and security. With improvements made in these areas, cloud computing has become a viable option for e-Commerce hosting. Continue reading