4 Ways a Professional Looking Website Can Increase Your Online Presence

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Let's imagine you have an important job interview for a job you really want. So, you put on the first thing you find, whether it's some holey jeans or that t-shirt emblazoned with the name of your favorite band... okay, we all know that's not how it would go. Everyone wants to look their best for an interview. Everyone with any measure of moral authority has told us all our lives not to judge things by their appearance, but just about everyone does it. It's practically reflexive. Continue reading

Google Translate vs. Human Translator [Infographic]

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When Google translate was first introduced, the world of translation services seemed doomed for an inevitable revolution that would eventually eliminate the need for human translators in favor of machine translation services. However, more than a decade later, Google Translate is yet to become a perfect substitute for the human translator, as the results of a recent Verbal Ink study indicate. Continue reading

The Ultimate Guide to Startup Success

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It’s never too late or too early to start your business as long as you are passionate about your idea. Although an idea is the key to any startup business, an entrepreneur has to be able to implement and market the idea in order to make it fly. Quite a few startups were launched by young enthusiasts. Today they are high-flying brands such as Facebook and Apple. Those guys like Steve Jobs, Mark Zuckerberg, Bill Gates were lucky to start their businesses at the dawn of the digital era when the competition was feeble, and their ideas were fresh and attention-grabbing. Continue reading

Why Your Fashion Brand Needs a Website

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It’s easy to think your fashion brand’s most important selling point is the offline look. While it is true that you can’t sell fashion products that don’t appeal to the customer, you also can’t find the customers if you trust solely on offline imagery. Continue reading

Magento vs. Shopify. What eCommerce Platform to Use?

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“What eCommerce platform to use?” It must be the first question a would-be eCommerce entrepreneur asks before starting an online store. The choice is indeed difficult as there are over 60 eCommerce and shopping cart solutions in the market. Each platform has its pros and cons. There is no perfect eCommerce solution, so online merchants have to choose a platform to power their online shops based on all kinds of expert and user recommendations as well as analyses of platform downsides and limitations that may cost unnecessary time and money for the business. Continue reading

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