Have you ever wondered what the most common brand logo might be? You've probably noticed that many brands use similar font, colors, and images in their logos. A new infographic highlights the results of a study on major brand logos offers some insight into the most common branding techniques. If you wanted to create a perfectly generic branding scheme, you'd need to use both the company name and a small logo - that's what 56% of the major brands analyzed did. Your company name would need to be in the Helvetica font, which is the most common font used by these companies. Continue reading

Cross selling is another eCommerce trend that has boosted customer acquisition to another level. No wonder it has become so much popular with online store owners as any time a buyer want to purchase something online, a number of related accessories or similar and complementary products are immediately introduced to his or her attention. As a result customers who have already made up their mind on a purchase want to buy more or at least they’ve got seeds planted in their minds that there are other products that can go with the current purchase. Continue reading