How to Position Website Content for Optimum Effect

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Marketers have spent years trying to come up with a winning formula that ensures a highly effective digital strategy. From where to place the call to action, to where to position the navigation buttons, every approach has been tried and tested to come up with a set of principles that every website developer / owner can follow to build a great website. Continue reading

Helpful Business Website Management Suggestions

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A good website can do so much for any business these days. If you want your business to thrive, you need to establish a web presence that's solid. A user-friendly website can get your business on the right path. It isn't only important to initially set up a business website, either. It's also important to manage it properly week in and week out. Continue reading

How to Create a Startup Using Your Writing Skills

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Start-up entrepreneurs from all over the world truly need to be aware of this: we’re experiencing a time with limitless possibilities. If you want to build your own business, there are more ways than ever! Continue reading

25 Reasons to Integrate Live Chat into Your Business [Infographic]

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I don’t know about you, but one of the worst things that can happen when shopping online is spending way more time browsing than you originally intended. Having to spend forever looking for the right information is one of the main culprits why online shopping sometimes ends up becoming even more stressful than store shopping. Continue reading

Social Media Marketing Trends 2017 [Infographic]

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Have you ever wondered why more and more talk about how social media is good for business? And it is a fact they are really important, but it is even more important to understand how exactly!

With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media channels helps you listen to what people are saying about a business, including your customers, peers, prospects and competitors. Continue reading

Protect Your Online Reputation Using SEO and Social Media

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Internet has spread across every domain, including business and services. With the expanding reach of internet, almost every business has its online presence; to reach far-off clients, expand the market, to get feedback and also for promotion and marketing. Social media and internet marketing have offered impressive set of advantages. Continue reading

5 Signs That You Need a New Website

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As you will already be aware, digital marketing plays a significant part in the success of many businesses. When it’s done well, it results in high levels of lead generations and conversions. If your website isn’t performing well, then not only will it discourage potential customers from leaving your site, if your site looks unprofessional then this could impact your reputation on a whole. Continue reading

How Cloud Computing Fits into the Customer Relationship Management Landscape

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The cloud is probably this decade’s biggest buzzword; everyone seems to be reaching for it. So, what exactly is it, and how can it be used in relation to customer relationship management. The cloud is a virtual landscape on the Internet through which you can access various services and securely store organizational or personal data. More and more people are buying into it because: Continue reading

7 Product Images Tips to Boost Sales and Conversion Rates

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The old cliché is that a picture’s worth a thousand words. What’s even better, however, is optimizing those photos to enhance your thousand words—on your website. The power of product images and compelling descriptions together is what really brings in the sales—and you’ll want to make sure you are doing everything you can to make your photos look great. Clarity, layout, and staging all play a role in how your photos drive sales, so it pays to know some tricks of the trade. Continue reading

What You Need to Accept Credit Cards

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In the United States, there are more credit and debit cards in circulation than there are people. In fact, the average American shopper carries roughly 2.24 types of plastic — a number that is expected to increase in the coming years.

So if you don’t currently accept credit cards in your business, you’re missing out on a huge opportunity. Continue reading

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