A Brief Overview of Next Gen Firewalls [Infographic]

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Next gen firewalls (NGFWs) offer greater protection from unwelcome Internet traffic than ever before, even if they are not invulnerable to attacks from unknown sources. Compared with traditional firewalls, NGFWs provide far greater awareness of the applications running on each port, as well as the identities of local traffic devices and users. They also offer more thorough network inspection and have an intrusion protection system built into the firewall, something which was deployed separately from older firewalls. Continue reading

Why Small Businesses Need SSL Certificate?

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The Internet Security Threat Report released by Symantec revealed some startling facts about business information security. The report has found that spear-phishing campaigns have increased by 55% from 2015. Businesses, especially budding ones are put at a higher risk of viral attacks that may lead to grave information and financial losses. Continue reading

Five Effective eCommerce Customer Retention Tips

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As an online business owner, you probably understand that it’s not only important to attract first-time customers — it's also crucial to entice them to come back again and again. Continue reading

5 Ways to Increase the Visual Impression of Your Product

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The consumer choice is mostly based on the relative visual appeal of competing products. Studies suggest that visual impressions will enable consumers to distinguish products. Seeing more images of a product can easily affect the perceptions, attractiveness or reduce distinctiveness of a product. It is not uncommon for consumers to search for images of a product that they are planning on buying on Google. The more attractive the images are, the higher the chances of them considering the product. Continue reading

Five Steps to Improve Data Security [Infographic]

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One of the hottest issues in many industries today is data security. As more and more businesses conduct their day to day operations through the internet, e.g. sales, it is safe to say that the amount of data being transmitted nowadays have gotten more monetary value than there were years ago. Like a double-edged sword, the digital platform can bring a lot of benefits to a business, but at the same makes the business more vulnerable to a lot of risk such as data breach. Continue reading

How E-Commerce Is Changing Consumer Habits [Infographic]

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As the popularity of e-commerce shopping continues to grow, brick-and-mortar outlets are beginning to feel the pinch. Figures released by the government show a steady decline in sales. Sales for brick-and-mortar shops sales dropped from $19.9 billion in 2001 to $14.2 billion in 2014. In 2009, prominent outlets like Macy's and Kohl's reported a 5.6 percent and 3.9 decline in sales, respectively. Continue reading

5 Critical Elements Every Successful Website Has

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What kind of first impression does your website make? When you step back, do you like what you see?

That first impression matters for your bottom line. According to a recent survey, 56% of website visitors are more likely to make a purchase if they find that the website meets their expectations. Does your site stack up? Continue reading

Creating the Perfect Landing Page for Your Social Campaign

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There's nothing quite as exciting as launching a social campaign. This strategy can empower you to connect with millions of people online and turn them into enthusiastic customers and brand ambassadors. One of the most important elements of your social campaign is your landing page. This is the first page that prospective clients will see, and it can determine whether they make a purchase or inquire further about your product line. As such, you want your landing page to be as perfect as possible. Here are several strategies you can implement to realize this objective: Continue reading

Starting an Online Business 101

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Launching an online business is something anyone can do these days. All you need is a solid business plan, since tools to make it come to life aren’t that hard to come by. However, while anyone can make an online business, not everyone can make a success in this line of work. To make this happen, your project will need to have a solid foundation which requires a no small amount of knowledge. Therefore, here are few things you need to know when deciding to start an online business. Continue reading

A Quick Look at Ecommerce, Internet and Hosting Trends for 2016

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The Internet is not only an exclusive tool just used for the elite few but is has its widespread reach which is far beyond than that of any other modern mode of communication. It affects every aspect of our life, starting from social behavior to shapes political perceptions, or to determine success and failure, and propels the global economy forward. Directly or indirectly the internet is responsible for a huge annual global revenue exchange. Continue reading

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