3 Quick Ways to Simplifying the Sales Process on a Site

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Some of the most common problems that online stores face include abandoned carts, crushing competition, low conversion rates, and growing expectations from shoppers. Although they are always learning new ways to bring in traffic, the biggest challenge comes in converting those leads into customers. It is important to identify which obstacles keep customers from finding the right products and to optimize the sales path to convert most of them into customers. Here are three quick ways to simplify this process. Continue reading

10 Tactics to Drive Targeted Traffic to Your Blog

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Here’s the truth: everyone wants more traffic. It is estimated that 71 percent of blogs get fewer than 5,000 visitors a month—not nearly enough to become popular. Traffic is great—if it’s the right kind of traffic. Too many people focus purely on the numbers, and not on the quality of the traffic coming to their site. If you’re trying to bring more visitors to your site, it makes sense to bring in people who actually want to be there! Continue reading

5 Ways to Increase the Visual Impression of Your Product

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The consumer choice is mostly based on the relative visual appeal of competing products. Studies suggest that visual impressions will enable consumers to distinguish products. Seeing more images of a product can easily affect the perceptions, attractiveness or reduce distinctiveness of a product. It is not uncommon for consumers to search for images of a product that they are planning on buying on Google. The more attractive the images are, the higher the chances of them considering the product. Continue reading

Creating the Perfect Landing Page for Your Social Campaign

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There's nothing quite as exciting as launching a social campaign. This strategy can empower you to connect with millions of people online and turn them into enthusiastic customers and brand ambassadors. One of the most important elements of your social campaign is your landing page. This is the first page that prospective clients will see, and it can determine whether they make a purchase or inquire further about your product line. As such, you want your landing page to be as perfect as possible. Here are several strategies you can implement to realize this objective: Continue reading

6 Webpage Design Tips to Increase Sale Conversions

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Design might seem secondary to the substance of your website, but it's actually an integral part of your overall sales machine. Once you draw traffic to your website, you can’t just expect people to buy, especially if your site design doesn’t hold visitors’ attention. Visitors can easily be turned away by unappealing visuals, unclear messages, or even something as subtle as the color of a button. The visuals and navigation of your website are a key component of converting traffic into leads or sales. Continue reading

Simple Ways to Market Your E-commerce Store

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Getting the marketing strategy just right is vital when running a successful e-commerce store. And, whist you may have already heard a number of phrases and terms, for example ‘growth hacks’, used in the e-commerce industry when it comes to marketing, a sustainable, long-term marketing plan will always be the best option when it comes to increasing site traffic and improving your sales and profits. Continue reading

4 Tips For Automating Your Web-Based Start-Up Business's Processes

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While the last economic downturn hasn’t been kind to enterprises, startups have flourished in a post-crash market. According to Forbes, there are now over 28 million small businesses in the United States and more than 50 percent of the working population is employed by an SMB. Continue reading

5 Ways to Keep the Chat Feature on Your Website Helpful for Customers

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An increasing number of businesses are taking advantage of new software solutions that allow customers to ask questions, handle complaints or address issues via live text chat on the company website. Whether a customer has a question before purchase or a technical support issue with an online service, live chat has become a key feature of many businesses' customer service portfolio. Continue reading

Why Unified Communications is More Important than Ever

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In the digital age of today, life has definitely moved over to the fast lane. People are now walking around with supercomputers in their pockets in the form of smartphones, and even on their wrists in the form of smartwatches. With the internet of things, people are now controlling their home heating, lighting and appliances from their phones, laptops and tablets. Continue reading

How Startups Can Use Snapchat to Increase Visibility

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As a startup business, you’re eager to make your presence known across the board of social media platforms – and you’re right to do so. And you may already have an established presence on the big ones: Facebook, Twitter, LinkedIn, and Google+. But as a business owner, make sure you don’t neglect the relatively newer apps, each of which uses a new medium to target a new audience – and requires a new marketing strategy. Continue reading

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