Editor’s Note: After we launch our customers’ websites and mobile apps, we start another phase of their business activities – the phase of marketing and promotion. Social media play a big role in attracting people’s attention to online businesses we help create for our clients. This article covers some good points of leveraging social media for business advertising. Continue reading

Editor’s Note: QuartSoft’s web designers and developers created lots of landing pages during their career with the company. However we noticed that many business owners still have no idea why landing pages could be beneficial for their bottom line. This article explains the reason why many entrepreneurs choose landing pages as one of the most powerful tools in their marketing arsenal. Continue reading

Editor’s Note: Each time QuartSoft creates a website, an online store or a mobile application, we not only build a solid foundation for our clients’ businesses but also we indirectly support quite a few people working in adjacent fields such as hosting providers, Internet marketers and business consultants, SEO’s and even manufacturers of computers and mobile devices. Continue reading

Our graphic designers try to follow the latest trends in the industry. Today we’ll show you how infographics impact social networks.

The best infographics combine text and visuals to give the user a striking and easily-understandable breakdown of information. Infographics can cover just about anything from health issues to comparison of countries' gross domestic products to making suggestions for dinner menus, study strategies or relationship issues. The possibilities truly are infinite. Continue reading

Editor’s Note: Building web and mobile solutions for all kinds of businesses, our team considers it very important to provide our clients with proper support far beyond the project period. Our support is not limited with purely technical assistance and maintenance as we do our best to supply our existing and future customers with tips on how to make their companies more successful through their online assets. Continue reading

There is almost nothing that cannot be represented visually in today’s world. Healthy people perceive some 80% of information visually. Therefore visually displayed information can be easier to process and remember. In our age of haste and hurry there is nothing better for brand promotion than the ability to create visual content specially for attracting customers’ eyes, improving brand awareness and getting prospects, leads, and customers hooked on the brand. Continue reading

Our team is preparing another free webinar which will take place on Wednesday, 21 November at 10:00 a.m. PST. This time QuartSoft’s Eugene Myasushkin will talk about mobile sites and applications.

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Paul Ryazanov, QuartSoft Corp’s President, keeps up his hard work in raising awareness of our recently opened office in the United States of America. One of the most important pillars of his marketing strategy is participation in industry events taking place in the USA. Continue reading

Do you know that one of the most important objectives of Internet Marketing is building trust with both existing and potential customers? A few months ago there was the “Internet Marketing for Business” conference in Odessa, Ukraine. And our attention was caught with a report entitled “Internet Marketing Based on Trust. Why Does Your Audience Want to Be Engaged?” by Alexander Fedotov. So we would like to share some basic tips and ideas presented in the report: Continue reading

Banner campaign has several goals:

1. raising brand awareness
2. introducing a unique proposal
3. driving a user to a landing page to learn more and make a purchase

In order to fulfill the above purposes the banner ads design should more or less be based on a few common principles.

The following should be taken into consideration for banner ads: Continue reading