Designing a Two-Letter Logo to Improve Your Branding

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Logos are the most recognizable symbol of any brand. But not all logos are created equal. Some are so memorable they've become part of pop culture, like the Nike Swoosh or the Mountain Dew icon. Others are easily forgotten like—well, we would have used them in the first example if we remembered them.

Every brand's goal is to create a logo that's easy to remember. One of the best ways to do this is with a lettermark logo. Lettermarks use the brand's initials to create a single symbol that helps customers recognize the brand at a moment's notice. Continue reading

5 Ways to Increase the Visual Impression of Your Product

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The consumer choice is mostly based on the relative visual appeal of competing products. Studies suggest that visual impressions will enable consumers to distinguish products. Seeing more images of a product can easily affect the perceptions, attractiveness or reduce distinctiveness of a product. It is not uncommon for consumers to search for images of a product that they are planning on buying on Google. The more attractive the images are, the higher the chances of them considering the product. Continue reading

6 Tips to Help Achieve Minimalism in Web Design

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Design in the 21st century has veered away from intricate frills and opulence known to previous periods of design history. Web design showcases this very clearly as minimalist, creative and out-of-the-box designing is the current trend. Continue reading

What Your Typography Says About Your Brand

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How important is typography? Just ask Coca-Cola, whose famous Spencerian script logo has endured for 130 years. This font marks the world's third most-valuable brand, and it instantly sets Coke's brand apart from competitors. Continue reading

7 Great Tips for Redesigning a Logo [Infographic]

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We see familiar logos everywhere we go. So when you redesign a logo, you’re not just rebranding your company. You’re changing part of your customers’ daily lives. Your customers may need some encouragement to accept a new logo, especially when they liked your old design. Continue reading

Designing Perfect Logo for Business [Infographic]

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We see logos every single day. On the Internet, on TV, in our cars – they’re practically unavoidable. Our daily life is saturated with logos competing for our attention. So how does one logo triumph over another? Continue reading

Why Branding Isn't Just about the Logo

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The battle for online customers is a constant struggle, with companies from all over the world competing for business. As a new start up it is important that you get your branding spot on and that you are aware of how to do this. This should not be an afterthought, it is imperative to spend time researching, planning and building your brand. This will ensure you have a brand customers can identify. Continue reading

Design with Care: Business Cards are Mobile Logos

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Would you buy a 2014 car of a certain make if the body style hadn't changed since '97?

In the last four years, several major companies updated their logos, and you'd know it if you saw it. From Starbucks stripping down to a unicolor seal in 2011, to Yahoo slimming its typeface just last fall, the practice is only increasing in necessity on your corporate calendar – especially as a business card giver. And what better time than the upcoming New Year? Continue reading

The Best Movies for Christmas Spirit [Infographic]

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There is a special season at the end of each year that millions of people all over the world are anticipating through 12 long months. It’s a special time when even non-religious people believe in miracles and make their wishes with hope they will come true the next year. It’s a period of hopes and resolutions, fun and happy reunions. This is truly the most wonderful time of the year that brings long-awaited joy and relaxation in our busy and stressful lives. This is Christmas. Continue reading

9 Apps for the On-the-Go Graphic Designer

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Large computer screens and software that requires high processors used to limit where a graphic designer could work. Now, however, myriad apps are available to give designers some of their favorite powerful features, but from the convenience of their tablets and mobile devices. No matter where or when inspiration strikes, these apps will help you record and edit your vision. Continue reading

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