Which Social Media Platforms Drive the Most Ecommerce Sales?

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One of the main advantages of internet marketing, especially for businesses operating online, is the fact that internet marketing campaigns are very measurable. It is easy to determine the return on investment (ROI) of a digital marketing campaign by tracking key metrics and performance indicators. Continue reading

6 Extensions You Should Add to Your Magento Store Today

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One of the great advantages to operating your e-commerce business on the Magento platform is the incredible number of applications you can add as extensions. If there's anything you want to do to make your store more accessible, efficient or profitable, you can probably get it done with a few clicks and some configuration. Continue reading

The Most Secure Payment Systems for Online Transactions

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With all of the news of hackings covered in the media recently, there is a lesson to be learned; your company is only as secure as its weakest link. Cybercriminals are notorious for breaching digital infrastructure, targeting anyone inside the company with administrative permissions. In 2015’s fourth quarter, there were 27 fraud breaches for every 1,000 online transactions. Continue reading

How to Prepare Your Ecommerce Site for Consumer Trends in 2017

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Ecommerce is growing rapidly, but according to SmartInsights, competition is expected to grow faster than the growth of market demand. In order to stay ahead of the game, you need a digital marketing strategy that keeps pace with the latest consumer trends for 2017. Continue reading

Build an Effective Shopping Cart for Your eCommerce Site [Infographic]

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Think about how dramatically your sales world has changed in the last 20 years. Two decades ago, if people wanted to do business with you, they likely had to visit you in person — which means they had to live close and know about you, or be driving through your location and happen to be beguiled into visiting. If they knew of you but didn’t live within driving distance, they could also call you and place an order that would be delivered, most likely by mail. Continue reading

3 Quick Ways to Simplifying the Sales Process on a Site

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Some of the most common problems that online stores face include abandoned carts, crushing competition, low conversion rates, and growing expectations from shoppers. Although they are always learning new ways to bring in traffic, the biggest challenge comes in converting those leads into customers. It is important to identify which obstacles keep customers from finding the right products and to optimize the sales path to convert most of them into customers. Here are three quick ways to simplify this process. Continue reading

Website Templates: Pros, Cons and How to Choose

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Each business, be it an established one or a startup, urges to find ways to reduce expenses. This trend is vivid especially in cases when a decision maker’s awareness on the possible ways of reducing costs in a particular topic is limited. In general, business owners realize the necessity of their website development driven by common sense or just understanding of the modern lifestyle. It is a must nowadays, just like a smartphone or internet access. Continue reading

Five Effective eCommerce Customer Retention Tips

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As an online business owner, you probably understand that it’s not only important to attract first-time customers — it's also crucial to entice them to come back again and again. Continue reading

How E-Commerce Is Changing Consumer Habits [Infographic]

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As the popularity of e-commerce shopping continues to grow, brick-and-mortar outlets are beginning to feel the pinch. Figures released by the government show a steady decline in sales. Sales for brick-and-mortar shops sales dropped from $19.9 billion in 2001 to $14.2 billion in 2014. In 2009, prominent outlets like Macy's and Kohl's reported a 5.6 percent and 3.9 decline in sales, respectively. Continue reading

Starting an Online Business 101

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Launching an online business is something anyone can do these days. All you need is a solid business plan, since tools to make it come to life aren’t that hard to come by. However, while anyone can make an online business, not everyone can make a success in this line of work. To make this happen, your project will need to have a solid foundation which requires a no small amount of knowledge. Therefore, here are few things you need to know when deciding to start an online business. Continue reading

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