25 Reasons to Integrate Live Chat into Your Business [Infographic]

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I don’t know about you, but one of the worst things that can happen when shopping online is spending way more time browsing than you originally intended. Having to spend forever looking for the right information is one of the main culprits why online shopping sometimes ends up becoming even more stressful than store shopping. Continue reading

7 Product Images Tips to Boost Sales and Conversion Rates

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The old cliché is that a picture’s worth a thousand words. What’s even better, however, is optimizing those photos to enhance your thousand words—on your website. The power of product images and compelling descriptions together is what really brings in the sales—and you’ll want to make sure you are doing everything you can to make your photos look great. Clarity, layout, and staging all play a role in how your photos drive sales, so it pays to know some tricks of the trade. Continue reading

What You Need to Accept Credit Cards

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In the United States, there are more credit and debit cards in circulation than there are people. In fact, the average American shopper carries roughly 2.24 types of plastic — a number that is expected to increase in the coming years.

So if you don’t currently accept credit cards in your business, you’re missing out on a huge opportunity. Continue reading

5 Website Design Mistakes That Could be Hurting Your Sales

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Having a website is the cornerstone of any eCommerce business. Unfortunately, many business owners make mistakes that hobble their own sales. If you want to make sure you are able to maximize the money you get from your site, you might want to look into fixing the five common mistakes listed below. Continue reading

Which Social Media Platforms Drive the Most Ecommerce Sales?

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One of the main advantages of internet marketing, especially for businesses operating online, is the fact that internet marketing campaigns are very measurable. It is easy to determine the return on investment (ROI) of a digital marketing campaign by tracking key metrics and performance indicators. Continue reading

6 Extensions You Should Add to Your Magento Store Today

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One of the great advantages to operating your e-commerce business on the Magento platform is the incredible number of applications you can add as extensions. If there's anything you want to do to make your store more accessible, efficient or profitable, you can probably get it done with a few clicks and some configuration. Continue reading

The Most Secure Payment Systems for Online Transactions

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With all of the news of hackings covered in the media recently, there is a lesson to be learned; your company is only as secure as its weakest link. Cybercriminals are notorious for breaching digital infrastructure, targeting anyone inside the company with administrative permissions. In 2015’s fourth quarter, there were 27 fraud breaches for every 1,000 online transactions. Continue reading

How to Prepare Your Ecommerce Site for Consumer Trends in 2017

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Ecommerce is growing rapidly, but according to SmartInsights, competition is expected to grow faster than the growth of market demand. In order to stay ahead of the game, you need a digital marketing strategy that keeps pace with the latest consumer trends for 2017. Continue reading

Build an Effective Shopping Cart for Your eCommerce Site [Infographic]

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Think about how dramatically your sales world has changed in the last 20 years. Two decades ago, if people wanted to do business with you, they likely had to visit you in person — which means they had to live close and know about you, or be driving through your location and happen to be beguiled into visiting. If they knew of you but didn’t live within driving distance, they could also call you and place an order that would be delivered, most likely by mail. Continue reading

3 Quick Ways to Simplifying the Sales Process on a Site

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Some of the most common problems that online stores face include abandoned carts, crushing competition, low conversion rates, and growing expectations from shoppers. Although they are always learning new ways to bring in traffic, the biggest challenge comes in converting those leads into customers. It is important to identify which obstacles keep customers from finding the right products and to optimize the sales path to convert most of them into customers. Here are three quick ways to simplify this process. Continue reading

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