Product pages are at the sharp end of the eCommerce sales funnel, and they should be lovingly crafted to reflect your brand and your customers needs.
Product pages are the end point of the eCommerce sales funnel. Categorization, search, marketing, branding, and social media are vitally important, but when it comes to selling, it's the product page that does the heavy lifting. Get that wrong, and no matter how many shoppers you pour into the wide end of the sales funnel, you won't achieve the sales you deserve. Continue reading