10 Tactics to Drive Targeted Traffic to Your Blog

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Here’s the truth: everyone wants more traffic. It is estimated that 71 percent of blogs get fewer than 5,000 visitors a month—not nearly enough to become popular. Traffic is great—if it’s the right kind of traffic. Too many people focus purely on the numbers, and not on the quality of the traffic coming to their site. If you’re trying to bring more visitors to your site, it makes sense to bring in people who actually want to be there! Continue reading

A Brief Overview of Next Gen Firewalls [Infographic]

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Next gen firewalls (NGFWs) offer greater protection from unwelcome Internet traffic than ever before, even if they are not invulnerable to attacks from unknown sources. Compared with traditional firewalls, NGFWs provide far greater awareness of the applications running on each port, as well as the identities of local traffic devices and users. They also offer more thorough network inspection and have an intrusion protection system built into the firewall, something which was deployed separately from older firewalls. Continue reading

Why Small Businesses Need SSL Certificate?

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The Internet Security Threat Report released by Symantec revealed some startling facts about business information security. The report has found that spear-phishing campaigns have increased by 55% from 2015. Businesses, especially budding ones are put at a higher risk of viral attacks that may lead to grave information and financial losses. Continue reading

Five Effective eCommerce Customer Retention Tips

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As an online business owner, you probably understand that it’s not only important to attract first-time customers — it's also crucial to entice them to come back again and again. Continue reading

Designing a Two-Letter Logo to Improve Your Branding

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Logos are the most recognizable symbol of any brand. But not all logos are created equal. Some are so memorable they've become part of pop culture, like the Nike Swoosh or the Mountain Dew icon. Others are easily forgotten like—well, we would have used them in the first example if we remembered them.

Every brand's goal is to create a logo that's easy to remember. One of the best ways to do this is with a lettermark logo. Lettermarks use the brand's initials to create a single symbol that helps customers recognize the brand at a moment's notice. Continue reading