Importance of Branding Business Stationary
Editor's Note: Graphic design for branding is one of our company’s fields of expertize. We hope that a series of article related to graphic design and printing industry will help our customers understand the power of art and design in their brand promotion and marketing.
When starting a business or trying to increase the profits of an existing one, there are probably many things you will consider. You may conduct surveys to get a feel for what your customers do and don't like. You may try to get air time on the television or radio. You may hold extreme sales or incorporate a new product. While these are all good and helpful ideas, it is important not to forget about the importance of branded stationary.
Importance of Branding on Stationary
Branding your name or logo on stationary is extremely important for your business. It is what separates the more detail orientated companies from the ones who overlook the minor aspects of the business. It is a small thing that can boost your business in a way that you wouldn't believe. With the internet, television, and all other forms of technology, branded stationary is one aspect of marketing that many business owners forget to include in their plans. But any place your name or logo can be seen means another potential customer or client.
What Types of Stationary to Utilize
Your initial reaction may be that your company is not one that uses a lot of stationary. Chances are that you use a lot more paper products than our originally thought. You will certainly need business cards with your name or logo on them. Keep them on you at all times to hand out to potential customers whenever appropriate. Place a few in all packages and orders in the off chance that they give one or two to friends.
Go beyond business cards though. Have paper with your formal letterhead on it for whenever you need to print something out. Have complimentary slips with your information printed on it, maybe with a coupon attached. Throw one or two into every customer's order. Have your name or logo printed onto pens or pencils that you give out for free. You can even have magnets printed up so that your customer will throw it on their refrigerator and constantly be reminded of you every time they use it.
The Added Benefits
There are many benefits to having stationary printed with your name or logo on them. The most obvious is that it acts as continuous marketing. Every time the customer uses that pen or looks at the paper or slips something under that magnet, they will think of you and your business.
This goes beyond just the individual who you will be giving it to. Friends may borrow the pen or see the paper. Customers may recommend you to their friends and hand them one of the business cards you gave them. A stranger may even come across the printed stationary that was left behind by someone else. Using stationary with your information printed on it is reinforcing the word of mouth recommendation.
Choosing the Right Printing Company
When you decide to have the stationary printed up, it is important to make sure that you are choosing the right printing company. Not all printing places cater to businesses. Some are used by individuals who are printing up small items for casual use. Some printing companies are cheaper because they do not offer the highest quality. You want to make sure that the company you choose offers the best quality printing without putting you over your budget. People can tell when something is really cheaply printed based on the paper or look of the ink. You want to give a good first impression, and the right printing company can help you do that such as Just-print.ie. Ask for samples and what type of guarantee they offer before making any huge investment.
Justin Greene is a freelance blogger and copywriter who writes on a variety of subjects such as marketing, business and graphic design.