Elements of a Good Website: What do You Absolutely Need on Your Site

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Without a website, companies will lose business because customers and clients will often do their research on the Internet before making a purchase. If you don't have a web presence, you know that you're losing potential sales to competitors. The same could be true of a website that is badly done, unprofessional and not optimized to convert viewers. Continue reading

How to Effectively Tell a Branding Story

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The concept of storytelling is one that’s become increasingly pervasive in digital marketing, but it can be a challenge not just to tell a story, but master compelling storytelling. Continue reading

Using Analytics to Create the Perfect Website for Your Business

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If you want to be successful as a business these days, you should seriously consider entering into cyberspace to sell your product or service. Ecommerce has grown to a massive size, and it shows no sign of slowing down anytime soon. According to a report that was published by eMarketer, the size of ecommerce will expand to an unbelievably massive $4 trillion by the year 2020. Continue reading

Cloud Computing Pros and Cons

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There’s certainly no doubt that any type of business can benefit from cloud computing. However, there are also two sides of every story, meaning benefits and drawbacks can sometimes come hand-in-hand. Therefore, before venturing into the world of cloud computing, it is advised that you explore and weigh up the pros and cons of both so you can make an informed decision. Continue reading

The Importance of Cybersecurity for Modern Businesses

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Individuals and business rely on the Internet on a day-to-day basis to an increasing degree. Few businesses operate without using the Internet and a vast sector of the economy is based entirely online. This reliance on electronic networks provides a very tempting opportunity for criminals to hack into systems and to steal or extort money from businesses. Continue reading

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