Why Branding Isn't Just about the Logo

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The battle for online customers is a constant struggle, with companies from all over the world competing for business. As a new start up it is important that you get your branding spot on and that you are aware of how to do this. This should not be an afterthought, it is imperative to spend time researching, planning and building your brand. This will ensure you have a brand customers can identify. Continue reading

Cloud Storage Options – Which One Is Right for Me?

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Editor’s Note: Novice entrepreneurs and startup founders make up one of the biggest client groups that outsource their information technology needs to our team. They usually are aware of the latest technologies designed to help effectively launch and propel their businesses. Our task is not only to provide them with the final IT product but also enlighten them on today’s technological solutions we can use to facilitate and grow their ventures. Continue reading

The Evolution of Wireless Networks [Infographic]

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As you may know, 5g is expected to be implemented by 2020, and the UK just announced that a 5G testbed will be up and running in a year. 5G is a major innovation and advancement in our wireless technology, but let’s not undermine the advancements in past wireless networking achievements that have led to this point. The New Jersey Institute of Technology has put together an engaging infographic revealing the past, present and future of wireless technology. Continue reading

Recurring Profiles and Payments for Ecommerce - How Do They Work?

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By 2015, almost 35% of the Global 2000 companies will offer subscription-based services to increase their revenue, according to Gartner, a prominent research and advisory company of the IT world. It is 2014 and the industries including pharmaceuticals, providers of vitamins and supplements, shoes, bags, cigars, wines, and anything that could offer monthly sample subscription are already enjoying the benefits of recurring payment systems. Why the big names are moving after such business models? Continue reading

Mistakes and Misconceptions Regarding Corporate Website Development

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Website is a perfect tool to promote your brand and increase your sales. It seems like a pretty easy task to simply hire someone to build your web presence and voila! All your problems are miraculously solved: your prospects find your company’s site through search engines to learn more about your services / products and start ordering them. Continue reading

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